The “One List” Myth

All over the corporate world there’s a cry for “one list.” Keeping track of projects and progress made against them is a universal problem. No matter how many hours are spent on list making and sending them out across the org, people still feel they’re out of the loop.

Marketing has a list (or several lists). IT has a list. Advertising has a list. The PMO has a list. It’s list mania. Why can’t we have one list? It would be so much easier. Everyone would see the same projects in the same prioritization order and know exactly where things stood. I know a firm that used to have a Sacred Seven list, but there were usually eleven or twelve on it. Seems like such a simple thing doesn’t it.

Well I’m here break the news that having one list is a myth. It’s not possible, especially if you work in a large corporation. Here’s why.

  • The data companies require to track projects could not possibility be crammed onto one list. It would be unreadable.
  • Teams or departments need to track the things most important to them and they’re most likely not the things other areas track.
  • People process and absorb information in different ways. Visual people like gantt and pie charts. Others prefer dense spreadsheets, and everybody wants things sorted differently.
  • Senior executives don’t want all the detail, but project managers need it all.
  • The communication necessary to keep that master list updated would consume hundreds of hours and hundreds of people.

So what should we do about it? First of all stop saying,”It would be great if we had everything on one list.” That’s what we’ve been saying for years and it’s yet to happen. Next, stop being frustrated by it. I repeat, it’s not going to happen.

Here are some things that might help. Don’t work from several lists. Identify the one or two that most closely align to your responsibilities and is easiest for you to understand. It’s completely fine to make a list of your own and operate from that. The most important thing is to have a list of your most critical projects. By critical I mean the projects you promised your boss you would launch this month, or quarter, or year. That’s the most important list and arguably, the only one that matters. You should review other lists from time to time and take note of the ones that will impact you in some way. You don’t want to be surprised by someone coming to you and asking for a deliverable and you haven’t even started on it.

One more thing. You will always be working on things not on any list. That’s completely fine. Lists are about what must be delivered, not an inventory of everything that will be delivered. Make a note of everything you accomplish, yes on another list. That’s what you’ll use when you write your self-evaluation at year end.

Lists are important, but not as important as making progress on your projects. Good luck.

Political Celluloid: What to Watch when Decision 2012 is Unwatchable

It’s a presidential election year once again. Democracy is an amazing process, despite some of the gridlock we have experienced lately. I’ve never missed a chance to vote and look forward to being able to cast another one this coming November. I do get annoyed with all the mudslinging and attack ads, but that seems to be the new normal, or maybe it’s always been the normal normal.

No doubt the media, analog as well as digital, will be at full volume and 24/7 with who knows what over the next several months. Unfortunately there’s no way to avoid it without becoming a recluse. Escaping the noise from time to time is necessary, so I want to share what I do each election year to get away from the rhetoric and shrill of the campaign trail. I go to my DVD library and pull out my favorite presidential / political discs and have a movie marathon.

I highly recommend it. And to help you along I’ve chosen a select group of films that always seem to get viewed every four years. Have a look and pick one of these movies (or two, or three), pop some corn, sit back and enjoy. Oh, turn off the phone ringer so those annoying robo-calls asking for political donations don’t interrupt you.

There are probably a hundred or more films about presidents, elections and political power, but these are my favorites, listed in order by release year, latest first.

Frost / Nixon (2008) –  A searing, in-depth recreation of the famous interview that in many ways settled once and for all President Nixon’s involvement in Watergate for the American public. Frank Langella is the cold, calculating Richard Nixon and Michael Sheen is David Frost, who bet a personal fortune that he would get the goods on Nixon as well as a big audience. Takes place entirely post term and captures the time and culture perfectly. Directed by Ron Howard. Full review here.

W. (2008) – A psychoanalytic vista of the life and first term of President George W. Bush. It ultimately becomes a story of the entire Bush family and the presence of the elder President Bush is felt throughout. James Brolin plays W. pitch perfect, and surprisingly, Mr. Stone does not go off the reservation on this one. It’s toned down, compared to his other political outings. Worth a look, or another look to remind us of what things were like during the eight years under Bush. Full review here.

The Manchurian Candidate (2004) – An updated version of the 1962 classic. Soldiers from the first Gulf War are captured and brainwashed. An alternate takes credit for being a war hero and becomes a Vice Presidential candidate (Liev Schreiber). His commanding officer, Ben Marco (Denzel Washington) begins to think things are not what they seem. The details soon unravel for the master planners and they take additional actions to ensure their plan is carried off successfully. A high octane, paranoid thriller directed with precision by Jonathan Demme.

The Contender (2000) – Joan Allen plays Laine Hanson who is running  for Vice President to President Jackson Evans (Jeff Bridges). The story line takes many twists as the characters fight for power and to preserve their view of the way things should be. Sexy secrets are found out about Hanson who refuses to discuss them as irrelevant to her qualifications for the office. Bridges chews the scenery and Allen is steely strong. Gary Oldman is superb.

The West Wing (1999-2006) – Highly acclaimed and popular TV series covering the lives of the President and staffers inside the White House’s west wing. 154 episodes were produced and aired. This series captured the attention of millions for it’s realistic portrayal, likable characters and its occasional wink. Created by Aaron Sorkin with Martin Sheen as President Josiah’Jed’ Bartlet. Quality scripts, acting and production.

Wag the Dog (1997) – Wonderfully funny, oddly prophetic and highly entertaining. Dustin Hoffman and Robert De Niro are over the top. Anne Heche swears like a drunken sailor and Denis Leary is, well Denis Leary. Barry Levinson and David Mamet scooped the Monica Lewinsky scandal before it even happened, with eerie parallels. The White House staff members create a fake war to distract from the president’s troubles. Hoffman, a seasoned Hollywood producer is hired to carry out the task.

Nixon (1995) – A biographical story of former President Richard Milhous Nixon. Oliver Stone follows Nixon from his days as a young boy to his presidency, which ended in resignation during his second term. Anthony Hopkins inhabits the persona of Nixon so thoroughly that you completely forget it’s not Nixon as early as the first reel. The Vietnam conflict was a major event during the Nixon presidency and Stone, a Vietnam veteran himself, intercuts combat scenes into the political theater. He takes the filmic style used in JFK and pushes it even further, mixing eras and cultures freely across the screen.

JFK (1991) – Oliver Stone’s (again) telling of the assassination of John F. Kennedy caused quite a stir in many camps. Regardless of what you believe about the murder, this picture broke new ground in filmmaking style. It plays more as a sonic mix than an edited picture. Based on the book Crossfire, it features an ensemble cast. Kevin Costner and Tommy Lee Jones are stand outs, while Gary Oldman nailed Lee Harvey Oswald. Special nod to Joe Pesci (David Ferrie), as an absolute loon.

All the President’s Men (1976) – Washington Post reporters Woodward and Bernstein (Robert Redford and Dustin Hoffman) uncover the details of the Watergate scandal that leads to President Nixon’s resignation. Perhaps the best explanation available on the Watergate scandal. A taught drama that combines intrigue, power and investigative reporting. Excellent work from director Alan J. Pakula.

The Missiles of October (1974) – Made for television mini-series about the Cuban missile crisis of 1962, three years after Castro assumes power in Cuba. William Davane plays JFK in this tense, detailed and an up close look at the process of decision making for an American President in a time of crisis. Also stars Martin Sheen. A good history lesson.

The Parallax View (1974) – Another reporter vehicle. This time Warren Beatty uncovers some nasty things while investigating the assassination of a prominent United States Senator. Ultimately he finds a conspiracy net with a powerful multinational corporation behind it all. The ’70′s produced some of our most interesting films thanks to “director as auteur” freedom afforded many filmmakers by the studios. Alan J. Pakula (All the President’s Men) directs.

Enjoy and please feel free to add your own favorites.

The Printed Word: Why Books Will Survive the Digital Age

I’ve always been a book person. No, I mean a BOOK person. Collector, curator, lover of the dust jacket, size, shape and smell of the printed word on paper. I know how books are paginated, printed, bound, packed, shipped, and how to write a publishing contract. My first career was the general manager of an 18 bookstore chain in the midwest. It was a great experience. I learned retail merchandising, finance and inventory management as well as the fine art of book buying. Publishing and book selling were a gentlemen’s sport at that time and full of mutual respect.

Of course the best part was I got lots and lots of books.

My collection grew out of hand in the late 1990′s. When I was about to move again I realized I’d need to buy 120 packing boxes for my books alone. You see, they don’t compress very well. Enough was enough, so I donated about half to the local library. They couldn’t believe it when I pulled up in my friend’s minivan. That was a nice day.

Fast forward to the digital era. I didn’t have an allergic reaction to reading on a screen, but it took me a while to buy my first book in the digital format. Much like my transition to digital music, time passed before it become a ritual activity. But there are so many benefits to digital books that I’m happy to say they have earned the right to coexist alongside my analog collection. Not replace it, mind you. Oh no, let’s not get crazy.

The biggest benefit of digital is I’m now reading about twice as many books as I did before I got my iPad, and here’s why.

  • It’s backlit, so you can sit in any chair in your home and read comfortably
  • Since you don’t need ambient light you won’t intrude on your wife’s desire to sleep while you read
  • You can carry hundreds of books with you without the weight and bulk
  • In the mood for something, or want to pick up on where you left off, no problem; just a few taps and you’re there
  • Virtual bookmarks never get misplaced which means you can find your favorite passages in a snap
  • No more driving to Barnes and Noble or waiting for Amazon to deliver
  • Trial is easy, as samples are free from the iTunes bookstore
  • iCloud allows you to push the content to all your Apple devices instantly, which means my wife can read the same book at the same time I’m reading it
  • The technology is great, allowing for a choice of font styles, sizes and backlight controls
  • If you come across an unfamiliar word, simply tape it and get the definition instantly
  • Packing for travel is a cinch; all your books come with you, automatically

The reading doesn’t stop there. Magazines, periodicals, professional journals, are all accessible digitally. I believe that magazines on the iPad far exceed the book experience. Just look at Wired or The New Yorker to see why.

Digital is great for traditional fiction and nonfiction works, but I don’t think it holds up for art books or other publications that are graphic rich. You no longer have the burden of carrying the book, but digital homogenizes all volumes. The physical shape of a book, trim size, thickness, paper stock, makes a book a book. Large books need to be large so you can rest them on your lap and enter a new world. Digital books are forced to fit onto either portrait or landscape. The fact that books come in countless physical forms makes them even more interesting.

There’s another drawback to digital. You can’t have a library in your home if you are all digital. There’s something very satisfying about entering a room that has wall lined bookshelves and stroll past the spines to see what’s there. When I visit someone’s home for the first time I immediately look for the books. You learn a lot about a person by what they read. It also becomes a catalyst for discussion. Can you imagine me grabbing their e-reader and asking for the passcode?

I think it’s critical for young children to see lots of books and be able to explore them in a tactile fashion. This is how they learn to read and how stories get told. From bath books and board books all the way up to chapter books, the book experience grows alongside the child. Try giving a 2 year old a digital book to keep them occupied in the tub.

I have some shelves filled with classics, Moby Dick, etc. I show them to my seven year old from time to time and give him a brief demonstration of why they are great works by reading a few sentences. He has something to look forward to and gets excited about it. “Dad, can we read that whale book again?”

Then there are bookstores. In the stores I ran, square footage was scarce, so we didn’t have comfy chairs and coffee bars. We wanted people to come in, browse, buy and leave. Then come back of course. The giant bookstores didn’t come along until a decade later, adopting a location platform modeled after the local library, but without all the shushing. That was a master stroke and I believe added years to the vitality of books and bookstores.

Of course the local library still stands as a hearth of knowledge in a community. My village recently passed a referendum to invest $12 million in a complete renovation and updating of our library to begin this spring. Some argue that we should abandon libraries, but for many people this is how they get their first exposure to the world of books. I’m happy to see libraries and hope we continue to invest in them for many years. I’ve thought it would be a nice concept to combine a library and a bookstore in the same space. The lending side would be much larger than the selling side, because most of the purchasing would be digital and no physical space is required. Creating commerce would provide additional financial support for the library.

It would be interesting to have the option to buy the analog book and the digital book at the same time, packaged together at a great price. I could add what I wanted to own as books while affording me the convenience of reading it on my iPad. Digital books are fantastic and I’m so glad they’re here. But book books will survive the digital age.

The Girl with the Dragon Tattoo – Film Review

It took me until about the third reel to fully appreciate Rooney Mara’s acidic portrayal of Lisbeth Salander. Ms. Mara inhabits the character with fearsome angst, throwing herself into the darkness of Lisbeth’s world. Literally, she has peered into the precipice to manifest this character. I hope she comes back. Mara has mastered the physical appearance; the way she moves and her expressions (mostly empty). It is frequently difficult to watch, but impossible to avert your eyes. Over time Ms. Mara does allow new emotions to visit Lisbeth’s face but they are oh so brief. This is a very difficult part to play and she does it with courage and amazing stamina.

David Fincher’s The Girl with the Dragon Tattoo, based on Stieg Larsson’s widely read novel, is an emotional feast for the eyes and ears. The opening credits send a clear message that this is not going to be a passive experience for the filmgoer. Fincher is known for creating chilling credit sequences (Se7en), and this one is no exception. It features a cover of Led Zeppelin’s Immigrant Song which at first thought may seem an odd choice, but over time I’ve come to believe it to be an inspired choice. It’s a powerful, pounding song and it’s amped up even more under Trent Reznor and Atticus Ross’s arrangement (scroll to the bottom of this post to see the video). It does not match the style of the film, but perhaps Fincher was thinking about bridging across the trilogy of works by Larsson. It says, “Strap in and hold on.”

The picture is always calculating and at times brutal; just ike the Vanger family. It’s a stunning piece of cinema craftsmanship. Extremely high production values across the board. Acting is top rated and the characters move around in a labyrinth of mind and body games, all effectively captured by Fincher and his crew. I found it fascinating how Larsson blended modern crime detective technology methods, with procedures used four decades earlier, largely photographs, interviews and handwritten notes. Fincher took it one step further and pushed it to ultra high-tech, while keeping the film’s look basic; even organic. I will be interested to see how the Academy reacts next month when they vote for the Oscar nominations.

Stieg Larsson’s Millennium-trilogy leads with Dragon Tattoo. Larsson’s work is a tour-de-force of modern literature and right in Mr. Fincher’s wheelhouse. If you haven’t read this book go buy it now and read it. I don’t believe it makes any difference whether you read the book or see the film first. They work wonderfully as stand alone achievements and complement each other in a way that is rare, which is a testament to Steven Zaillian’s (Schindler’s List) adaptation for the screen. Of course he leaves out some things from the novel, but he stays true to the work. The book is a strict chronology of the events, by day or string of days. It transitions from one character to another within the same time series chapter. Mr. Zaillian and Mr. Fincher need to unpack the story a bit differently to keep the pace moving and tell the story for the medium. The way they have structured the shots and scenes gives the film it’s power.

Many of the audience members in the showing I attended had read the book and were chatting about it before and after the screening. People seemed more than satisfied with the adaptation.

As a ward of the state for most of her life, Lisbeth Salander never really had much of a chance to engage with normal society, but she may not have wanted to. She has a brilliant, near photographic mind and is a sorcerer of technology, not to mention well connected to the hacker underworld. Employed by a security firm as a researcher, her talents are reserved for more “delicate” projects. Her reports are impeccably curated and full of details that no one else could get at.

Fincher tries to help us keep track of the various members of the Vanger family, which is quite difficult as there so many of them spanning 60+ years. An aging Henrik Vanger (Christopher Plummer), the patriarch of the family, hires Mikael Blomkvist, (Daniel Craig) to try for one last time to solve the case of the sudden disappearance of Harriet Vanger at the age of 16. It was 40 years ago and mostly everyone has given up hope that she would ever be found. Harriet was the granddaughter of Henrik’s brother Richard. Vanger was heartbroken over the loss and is sure she was murdered by someone in the family.

Mr. Craig is solid in his portrayal of Mikael Blomkvist. Once confident, now reeling from a blow to his career. He is vulnerable but smart, and this explains how he is able to strike up a productive partnership with Lisbeth who assists him in trying to solve the case. Mr. Plummer is always a pleasure to watch as the aging head of a family that once dominated many aspects of commerce and industry in Sweden. You get the feeling that he is keeping a lot of skeletons in the closet. Oh, and of course secrets. Everyone is keeping secrets. The deep, dark variety. The remaining actors are well cast, engaging and suited to their characters. Particularly Stellan Skarsgård as Martin Vanger. Mr. Skarsgård is a native of Sweden, which may account for his ability to fit in not only with the geography but the culture of the country. His performance perfectly captures the darkness that can exist among some Vangers. Also Steven Berkoff who plays Henrik’s private attorney Dirch Frode, a protector, keeper and handler of many things Vanger.

This is less about the film than the book, but Lisbeth is a fascinating character and I wish I could know more about what was going on in her mind. It’s overshadowed by her appearance and inability to connect with society. Her small, slender stature causes her to be underestimated by most people, especially Bjurman (Yorick van Wageningen), Lizsbeth’s social worker. What happened to him was… Well, let’s just say it’s not a good idea to upset Ms. Salander without a strong Plan B.

The soundtrack is as somber as the story, with powerful punctuations during the film’s emotional scenes, and there are many of them. Reznor and Ross worked for nearly fourteen months on the score, and it adds to the picture’s drama and intensity. It converges seamlessly with the sound design on several occasions. Watch their music video release of the opening credits, a cover of Immigrant Song. Oh, one more thing about music in the picture. I nominate Dragon for the most creative use of an Enya song, ever!

The official Dragon web site is pretty standard fare for film sites. But do take a moment and explore the links in the upper right hand corner of the main site. These are sister sites and are much more interesting. Visit Mouth-Taped-Shut, which uses tumblr to promote the film and provide interesting graphics, What’s Hidden in the Snow and Comes Forth in the Thaw. A tip on the last one. Click the main page and then refresh the pop-up window several times. I also recommend you delve even deeper into the minds of the filmmakers. Click through How to Assemble a ‘Dragon‘ from the New York Times.

Images from the film courtesy of Sony Pictures. Vanger family tree from the novel, The Girl with the Dragon Tattoo.

Spotify + Sonos = Music Bliss

I’ve been using Spotify Premium for a few months now and am finding it to be a very good experience. For those not familiar, Spotify is a music streaming service with 13+ million songs (according to their web site) in its database. It was founded in Sweden and headquartered in the United Kingdom. Streaming music services are not new, and of course I was skeptical (always am) of newcomers. Similar to Pandora, unless you upgrade to a monthly fee, you are bombarded by ads, both visual and vocal. But one must choose their pay music service wisely or you will find yourself spending hundreds of dollars a year. If you don’t upgrade, use caution when entertaining. You don’t want your playlist interrupted by a car insurance ad. Everyone will know you’re one of those “basic service” guys. How tacky.

Music has always played a major role in my life. Growing up I would peruse record stores regularly and built quite a vinyl collection. Making the switch to CD’s was easy, but moving all the way to digital was a much bigger jump. I liked roaming the stacks for finds and holding the physical record or CD while listening. Vinyl gave the artist the opportunity to make the packaging another part of their expression. Even with the 5″ optical disk there was a lot of creativity going into packaging. In the digital era that artifact is gone and I don’t see a comparable substitute. Read David Deal’s Superhype blog entry on the Pink Floyd Immersion Box Sets for more.

One doesn’t collect digital music, one downloads it, backs it up, synchs it and make playlists. It’s essentially file management. When I look at my iTunes library (it’s not a library by the way) I don’t see music, I see file names. All of that is rational, and misses the chance to further engage with the music and the artists who make it. But enough lamenting. Back to the topic.

I’ve sampled over a dozen music services; Pandora. Spotify, iTunes internet radio, Tune in Radio, Rhapsody, iHeartRadio, rdio. SiriusXM, mog, last.fm, RadioIO, Aupeo!, Wolfgang’s Vault, , Stitcher and Slacker. I know there are probably a dozen more with others on the drawing board. Most of them didn’t make it a week before I opted out of the trial period. Top reasons are; lack of music choices, bad user interface, polluted with content other than music and a cluttered design (trying to do too much).

For now, I’ve settled on Spotify. It is pure music. No podcasts, news reports or videos. When you’re pure, things can go much deeper and be more interesting. When you log in you see an elegant dark gray background that defaults to What’s New. They show you 8 album covers vs. the sensory overload you get in the iTunes music store. It feels hand picked, even if it’s not.

In addition to What’s New there are only two more tabs; Top Lists and Feed. Top Lists is divided into two columns, Tracks and Albums. Each one lists out what’s popular now and with a simple drop down you can change the list to reflect popularity in other countries, your own list or everywhere (I assume they mean earth) for both tracks and albums. It’s a great way to find possibly compelling new music instantly. The Feed tab opens up a list of news from Spotify (not so interesting) and a list of what your Facebook friends are listening to (hopefully more interesting, after all they’re your friends).

The fun begins. Type in an artist, album or track and in a second you get matches. I typed in Peter Gabriel and not only did it return all his recorded music, but also the soundtracks where he contributed one or two songs. It also brings back artist covers of Gabriel’s songs, which then launches you off on another musical branch. Thumbnails are displayed at the top of the search that show artists and albums connected to your search. You can star tracks and they are added to a folder for listening later. The offline mode allows you to mark specific playlists as favorites and Spotify will save them to your phone or computer for listening without an internet connection. You can import your iTunes music library into Spotify with one click, which means you don’t have to leave the Spotify experience to access the music you have on iTunes.

The Spotify radio experience is the weakest link. It’s like they just gave up. You select different genres by clicking ugly oval buttons. Navigating through the stations is not at all clear. Not such a big deal for me, because I believe music programming on radio is becoming less relevant and is in dire need of a new idea.

You need to upgrade to premium to vanquish all ads and allow you to stream to your mobile devices. It’s a seamless experience all around. If you add a Sonos sound system to Spotify it’s like money from home. Sonos is an awesome home music system. It allows you to play music from your computer or stream from the web or services through your wifi network to wherever you have a Sonos receiver. I can listen to music through Sonos in four places in my home plus the patio. Each location can play the same or it’s own music, all controlled from my iPhone or iPad. I recently added a Sonos Play 3 speaker to a room in my basement (man cave). Two clicks and it’s online with my iTunes library or Spotify. It’s small but but is 3 driver loud.

Sonos provides a great user interface all around. In the past I would use Sonos to play my iTunes catalog, but if I stay there I’m not getting access to new music. Adding Spotify to the mix allows me to explore the world of music much more easily, and at no risk. I’m more adventurous on Spotify vs. the iTunes store.

As for Pandora, it has getting kind of, well, a little dull. The songs repeat and I have to work at training it. The monetization of the site and app are a bit of a turn off as well. I still click over to Pandora, but less and less these days. Spotify allows me to experience the music I love and discover new favorites without the friction. It’s the way to go, for now.

Hugo (3D) – Film Review

I had given up hope that Martin Scorsese would ever make a picture aimed at all ages. With his love of film and unsurpassed knowledge of the art form, I felt he was a natural. But with New York as your muse, there are more serious matters to attend to. Turns out, Scorsese was hit by the perfect storm. His memories of early 3D films (Dial M for Murder, Kiss Me Kate), a beautifully crafted Caldecott medal winning children’s book (The Invention of Hugo Cabret by Brian Selznick) with a compelling story, and of course, the birth of cinema. Marty never had a chance.

Picture opens with two sounds; a steam train and the confident clicking movements of hundreds of timepieces. Suddenly we are whisked into a massive 1930′s Parisian train station bustling with activity. Scorsese’s 3D camera is in flight and traverses the entire station. In a few moments we see everything that’s happening. Then we see the face of a very serious boy peering out onto the grand station lobby from behind a large clock. This is Hugo Cabret, a 12 year old who lives in hidden apartments within the station walls and tends the clocks. Hugo, Asa Butterfield, is intense and not very pleasant. He steals food from the station cafe and small mechanical parts from a toy shop run by a sour old man.

Hugo needs the parts to fix an automaton that sits sad and lonely at a small desk, waiting to write a clue to Hugo’s existence. His father, Jude Law–who we see in flashback–was hypnotized by clockworks and split his time between working on them and his job in a Paris museum. He and his son collaborated to restore the automaton when a flash fire at the museum took his life. Hugo is immediately taken in by his oft inebriated Uncle Claude (Ray Winstone) who is employed by the train station to mind the clocks. He teaches Hugo to keep them lubricated and in good working order, and gives him a small bed in the apartment. But that’s all he gives him.

The unpleasant man at the station’s Toy shop is George Méliès, played with power and wide emotional range by Ben Kingsley. He catches Hugo stealing from him and is brutal in his treatment. He takes his detailed notebook containing the schematic of the automaton, which he recognizes. The encounter leads Hugo to meet Isabelle (Chloë Grace Moretz), a bright, bookworm young girl who has also lost her parents, and now resides with Méliès and his wife Mama Jeanne (Helen McCrory) in a small Paris apartment.

Lost parents, being an orphan, and all that goes with it plays a major role in this picture. Some of the best children’s stories begin with parents being immediately dispatched in the first paragraph. They are lost at sea or in a tragic car accident, releasing their children from  authority figures and freeing them to seek adventure without fear of being disciplined. I saw this film with my 7 year old son who grilled me at length about orphans and orphanages over dinner following the viewing. It further reinforced how the absence of parents sends children adrift.

Hugo talks about his dreams and his father and how they attended the movies. Isabelle has never seen a film, so he takes her but, they enter through the back door with the help of Hugo’s lock picking skills. She is enthralled with Harold Lloyd hanging from the hands of a clock in “Safety Last.” But there’s much more going on here than a simple adventure. Hugo is desperate to find meaning to his life and he believes Méliès and Isabelle can help unlock the mystery of the automaton to learn the answer.

Méliès is not the only player complicating Hugo’s life. The Station Inspector (Sacha Baron Cohen) is in charge of discipline and he doesn’t take his duty lightly. He has made it his mission to round up all parentless children he comes across and ship them off to the orphanage. He spars with Hugo on and off in the picture and is careful to instill in him the real purpose of a train station. “People are here to get on trains and get off trains and there are shops.” He was wounded in the war and wears a crude metal brace on his left leg. When it comes to chasing children he gets around just fine, but the brace mechanism locks up whenever his human side emerges. Cohen is quite good, has the best costume, and along with his Doberman companion, Maximilian, provides welcome comic relief to an otherwise emotionally draining story.

Hugo and Isabelle become closer. She sees him as someone who can provide her with adventure, and in return gives Hugo access to society and culture. He is drawn to Isabelle as someone who might be able to help him find his past. Despite diligent work on the automaton he is unable to make it work without a heart shaped key that initiates the crude program. Isabelle wants Hugo to take her behind the walls of the station, something that he is uncomfortable doing and turns to run. Isabelle is nearly trampled by departing train goers and when Hugo returns to save her he sees the heart shaped key around her neck. She gives him the key and he clicks it into place in the automaton’s back.

The machine draws a familiar picture that sets the two of them off on a quest to research the early days of the cinema. While in the Bibliothèque Sainte-Geneviève they discover that Isabelle lives with the real George Méliès. The film curator at the library is a Méliès fan and has the only surviving Méliès film. They invite him to Isabelle’s apartment to screen the picture. There Méliès tells the entire story. His early magic show gave way to cinema when he met the Lumière Brothers at a local carnival. He was forever hooked and made hundreds of films. But the war changed everything, his work became irrelevant and it was systematically destroyed. Méliès was forever crushed.

All the characters have been pointing themselves to the film’s climax. A young boy’s courage and determination to solve the mystery of his own life, impacts so many others at the same time. What Selznick and Scorsese have done so wonderfully here is show the inter-connectedness of life. Nothing exists in a vacuum. All things are intertwined in a complex tapestry. Without it we are miserable. Embracing it is the nourishment of happiness.

The film evoked Cinema Paradiso for me. Another deeply passionate story of film and relationships. Scorsese’s treatment of Hugo advances our love of film and embeds it deeply into our heads and hearts, forever.

The production values in Hugo are top notch. I was anxious to see how Scorsese would employ 3D. He uses it a lot. Robert Richardson’s 3D lens moves flawlessly through the sets. Dante Ferretti created the train station and reproduced Méliès’ original film sets, providing the visual grammar for the film. The team spent five days filming on reproductions of Méliès sets, including building a glass studio complete with dragon and fish tank. And then there is of course Thelma Schoonmaker’s editing, which converges seamlessly with Scorsese’s vision. Howard Shore’s thematic score supports the emotional arch of the story, traversing mystery, boldness, playfulness, and finally optimism. Music is used liberally throughout the picture.

Postscript:

Was that Johnny Depp on guitar in the cafe in the chase scene? I think it might have been. I was interested that many of the clocks in the film used Arabic numerals. Train station clocks that use Roman numerals don’t use IV because it is right next to the V on the clock face. Commuters hurrying to catch their train glance up at the clock and might confuse IV from V, so clock makers changed IV to IIII to avoid the problem. I loved how most of the actors spoke with a British accent while living in Paris. Visit the official Hugo web site here.

Photo Credit: Paramount Pictures

Inside Out or Outside In?

Working teams sometimes get locked in difficult battles when it comes to settling on a creative direction or execution. I’ve noticed that many of these encounters are caused by how the two sides, usually in heated debate, are either looking from the inside out or the outside in. Both are adamant that they are right, and in a way they are.

Inside Out

Brand people come at if from the inside out. They work extremely hard to craft the Brand essence, steward it along and look for ways to find an edge against the competition. This naturally drives them deeper and deeper down into the brand while the customer remains on the surface. Their strength is having a rich understanding of the Brand and how people might be drawn to or influenced by it. I said people, not necessarily customers. When they move to execution they struggle, because they know so much about the brand as well as what their competition is doing, and want to include much of it in the work. The result is often cluttered with not clearly connected phrases and symbols.

Outside In

On the other hand the Customer Experience folks suffer from the opposite syndrome. They frequently look down into the brand from the outside trying to solve a problem or accomplish a task for the customer. Their approach is often very rational and functional. It will get the job done quickly. Perhaps too quickly. Removing friction is their goal and in doing so they miss opportunity to create a bond with the customer and extract extra value.

Resolution

Agencies or even other people within the company can play a role in helping to resolve the problems. Being a diplomat and brokering a compromise can work quite nicely. It’s tricky because there is a tendency to split the difference, which usually means you end up with Frankenstein.com. One solution is to allow each side to put their work in market and let the customer decide. That is more expensive and takes longer. Another way is to look closely at the problem to be solved. In most cases one can spot which side of the field should get priority. Look again at the objectives, research or the creative brief. The nuggets should be there. Make that the tentpole and sprinkle (or hint) the other stuff around it. Mind you this method works best with messaging or communications like emails and landing pages. Once you are in functionality land, all bets are off. I’ve seen it be a very effective device for educating customers on complex features or benefits as well.

Try hard to be the one that steps through the door and looks back at the other view. It will enrich the experience, and it’s always good to take in new scenery.

Graphics: Rafaël Rozendaal

Four Years of Blogging – So What

This month marks my fourth year of writing on this blog. I have posted 265 times, created 147 categories and made 725 tags for all this content. This pales by comparison to tens of thousands of others, and I’m not even talking about the pros. For me this has been and continues to be an enjoyable and helpful activity. I looked back at my notes from four years ago where I scribbled what I wanted to accomplish. There were essentially two buckets. One for personal expression/growth and the other for amplification/readership. I would give myself a sold B for the first one but am at a C- on the second count.

Is it just me or does the term blog sound old now? Certainly this platform has been workmanlike for some time and Word Press has done a spectacular job of adding features and functionality along the way. But I wonder how long it will be before we see blogging and visits to blogs wane. Maybe I’m hoping this will happen so I don’t have to commit all this time. Twitter, Tumbler, Facebook, Google+ have absorbed a lot of content that might have been earmarked for a blog post. Blogs are singular in nature. You sit and write. That’s really hard. Blogs are also a lonely place no matter how many people drop by to read or comment. Blogs are not networks even though links to posts are shared out by the millions everyday. It becomes harder and harder to leave the real time stream of social consciousness experienced in Twitter, etc. and engage with a blog. It’s kind of like zooming down an expressway, grooving on some tunes, then suddenly you find yourself maneuvering city blocks. Photos, videos and even status updates that can be recorded real time and instantly posted with a small caption are more meaningful because they often contain essential context like location and time of day. You go to a blog but the social streams come to you. Yes I know they are different and serve different purposes, but I am thinking more about this these days and am confident a structural shift is in the making.

Sound is going to be bigger than video… ‘Record’ is the new QWERTY.

— Alexander Ljung, Founder and CEO, SoundCloud

I really like this quote, but I would swap out the word sound for voice. It’s the voice that becomes the new keyboard in the evolving digital age. Apple’s Siri, available on the iPhone 4S, has made us aware how powerful the voice is. It’s speak and you hear back from another voice, but it’s paired with visual content and links. Their TV spots frame out most of the actor’s eyes, leaving the lips as the focal point.

Siri is a modern day Sherpa. Let’s hope we keep her safely tucked inside her box and away from the atmosphere, and not repeat the mistakes we made with HAL.

Remember podcasts? In 2005 there were dozens of predictions about how podcasts and podcast listeners would experience explosive growth. The 200 to 2009 Pew Internet Study on daily internet activities has the podcast third from the bottom on usage, barely moving up a percentage point in 8 years. So it’s not sound or voice, it’s interaction that makes things much more interesting. I digress a bit.

Blogging is still enjoyable for me and I’ll probably keep going for quite a while. But some day, it will cease to exist, like so many other content transmitters of the past. My thoughts and ideas will simply find new ways to be expressed. Until then, I’ve still got this blog.

Making Space for Better Outcomes

Over the past week I’ve made visits to a number of interactive agency offices and noticed something significant. All of them have a major part of their space under construction.The reasons offered by the senior managers of these firms as to why they are making this investment are nearly identical. They want to more closely connect team members to the arc of the process and elevate the work through collaboration on a natural, everyday basis. The days of sitting with people who have pretty much the same role; take in the assignment, add their part and then pass it along to the next team on the assembly line are over. Thankfully.

The convergence of channels and interfaces has made the need to do great marketing, branding sales and service simultaneously, and primarily in digital, of utmost importance. Every agency had a plan taped to the wall of the open space detailing the objective of the new design, sprinkled with artifacts; tables, chairs, colors and space purposes. All of this is meant to redefine how people work in a world that has been redefined by technology, devices and increased competition to stand out amid the clutter.

Corporations could learn a lot from this. Most of us are still trapped in a meeting mentality. In my opinion, work doesn’t get done in meetings. It’s kind of like planning for “quality time with your spouse or children.” It can’t be easily manufactured. Oftentimes the best experiences are spontaneous and occur at the most unexpected times. It’s the opposite of a meeting. One of the things I hear often among people who work in big firms is the following.

We should get all the stakeholders in a room for one day and knock out all the requirements and make all the tough decisions. When we walk away we’ll have exactly what we want to do and then we can go do it.

If that doesn’t speak volumes about the silos and layers and approval processes and over-collaboration, yes you can over collaborate, then I don’t know what does. There is a strong desire among people to work better, smarter and faster. Certainly no one thing or one space will magically make this happen, but I think these agencies are on to something meaningful here, and all of us should pay attention.

Memo to the Afterlife: Steve Jobs is Yours Now. Get Ready for 2.0.

I did not meet Steve Jobs, but I feel as if I knew the man. I did not work with him, but I am embedded in each one of his products. Everything he created was built for humans, for himself, and for all of us. Steve was driven to excellence in every way, and I believe his example has made many of us better. He has planted seeds all over the world and the forest has yet to sprout. It’s going to be amazing.

I have written several times on this blog about Mr. Jobs and Apple. But today it is not about devices or operating systems. Today, this is my reflection.

And when shall we come round to ourselves?

When shall we be ourselves again?

Ourselves in the round climate,

in the murky dark.

Ourselves soaring on the

marvelous syllable of the wind.

Ourselves in the boundless stream of time.

Ourselves as if we were stone.

We say, Oh anything but ourselves

in this vanishing skin.

But our true self. Unwinding, always moving.

Not beyond us, but right here.

Fast and forever.

You will be missed Steve.

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