San Francisco is on of my favorite cities. What’s not to like? It’s scenic, progressive, and has so many landmarks; Golden Gate Bridge, Coit Tower, the Embarcadero, Alcatraz. While traveling to the airport from the downtown district by taxi the other day, I noticed something I haven’t seen before. The cab had a small camera [...]
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Archive | April, 2008
Video Self-Portrait From SFMOMA
April 24, 2008
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I had an extra hour this week between sessions while attending a board of advisors meeting in San Francisco, so I walked two blocks to the Museum of Modern Art (SFMOMA). I really love this structure and was here while it was under construction, then came back a couple of times after it opened. The finished product [...]
Read moreNeuroMarketing – New Tools For Engaging Customers
April 20, 2008
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Fast forward to some time in the future. The marketing game has completely changed, having evolved beyond test and control, research, etc. Imagine you can understand how your customers react to your products. By react I mean physical responses such as eye movements, heart rate, breathing pace, galvanic skin response and body language. You can [...]
Read moreJon Stewart – Sharpen Your Interviewing Skills
April 15, 2008
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I’m a huge fan of Jon Stewart and The Daily Show. But for all the smarts and wit there is a section of the show I don’t enjoy, and that’s the interview. It nearly always loses me. I realize it’s not a talk show, and the guests are appearing to plug their books or movies. [...]
Read moreUnited is Winning Me Back
April 14, 2008
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In the early ’90′s I frequently found myself on an airplane. Calling Chicago home is really a good thing for so many reasons. But one of the best reasons is lots of planes land there on any given day, so it’s much easier to get home than if you live on either coast. Two carriers [...]
Read moreCEO Follows Advice of Deity, Decides to Blog
April 13, 2008
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Part II from the Forrester Marketing Forum held in Los Angeles, April 7-9, 2008. Part I, Understanding Customer Engagement is here. Forrester’s CEO, George Colony led off the second day with a talk entitled Confessions of a CEO Blogger. As he tells the story, he had a dream some years ago in which a deity-like [...]
Read moreNo Country For Old Men – You Can’t Stop What’s Coming
April 12, 2008
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A brief forewarning. Some people may find this post to be a little on the dark side. Just remember, I’m writing about the movies. None of these things really happened. On screen killings are nothing new. How many times have you seen someone get rubbed out in a movie? Probably too many to count. The [...]
Read moreUnderstanding Customer Engagement
April 10, 2008
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I attended the Forrester Marketing Forum in Los Angeles (April 7-9), where over 850 marketers from many of the world’s best known brands gathered to discuss customer engagement. I know customer engagement is not a new concept. We throw it around the office all the time. But what does it mean? How do you measure [...]
Read moreBloggers are Dropping Dead. Yikes!
April 7, 2008
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An article in this week’s Sunday New York Times reported on health risks for people who blog incessantly. Two accomplished bloggers recently died. One of a heart attack and the other from a massive coronary. Others say they are stressed out, and as a result gain weight or have sleep problems. This appears to be [...]
Read moreUnder the Same Moon – Film Review
April 6, 2008
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Patricia Riggen’s Under the Same Moon is a sweet and surprisingly powerful film that disguises a complex study of Mexican immigration within a simple story of a mother’s love for her son. Rosario (Kate Del Castillo) is a young mother without a husband. She crossed the boarder four years earlier and lives in Los Angeles [...]
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