The Screen Actor’s Guild is on the verge a strike, much like the writers last year. At issue is the amount of compensation actors receive from digital/internet medium revenues collected by the studios. Standard contracts were written before the internet was a mass medium and the actors want the terms adjusted. They feel the studios [...]
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Archive | December, 2008
Advancing the Useful, Usable, Desireable Framework
December 25, 2008
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Forrester Research frequently advocates for their usability framework of useful, usable and ultimately desirable. The first two are table stakes and where designers spend most of their effort. When there is the luxury of time, which almost never happens, then one can strive for that elusive territory of desirability. If users find your design desirable [...]
Read moreAmerican Airlines Charges $15 to Send an E-mail!
December 24, 2008
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I booked a flight for myself and family to visit my mother and sister during the holidays. The tickets were pretty expensive so we elected to use miles. The day before the flight, while I was making a car service reservation, I discovered that my outbound flight was no longer listed. I logged onto aa.com [...]
Read moreYet Another Format, Blu-ray
December 20, 2008
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I’ve had all the home video formats. It started with the Sony Betamax, then quickly moved to VHS, as the electronics company JVC won that war. Marketers take note, never use the word Beta in the name of your product. From my perspective Beta was superior to VHS in almost every way. Then Laser Disk [...]
Read moreRapid Fire Marketing Techniques are Required for Social Sites
December 14, 2008
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The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like Facebook. The results have not been encouraging for advertisers. Top line: big brands can get consumers interested (term used loosely) using old school tactics like sweepstakes or spend gobs of [...]
Read moreGet Keynote Presentations without the Travel
December 3, 2008
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Time is money (does that mean money is time?), so I pick and choose what conferences I attend very carefully. I’ve got to have a high level of confidence that I’ll be able to learn something valuable, bring it back to my staff or others in the company and expand my network of people that [...]
Read moreThink Like a Start-Up in These Challenging Times
December 2, 2008
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I have been consuming Guy Kawasaki’s new book Reality Check at breakneck speed. Love the framework of the book. Short chapters, numbered paragraphs, each chapter leads with a provocative quote. It’s also full of his wonderful sense of humor. As a venture capitalist, Guy has had lots of experience reviewing business plans and watching start-ups [...]
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