This was my 17th Forrester event. That seems like a lot doesn’t it, and many of you might be wondering why I keep going back. The reasons are; great venues, smart analysts, keynotes by real-world practitioners working to solve today’s problems and stellar networking opportunities. The icing on the cake is the data and insight [...]
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Archive | April, 2009
Forrester Marketing Forum 2009 – The Future of TV Advertising
April 25, 2009
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I give full credit for my interest in technology and media to my father. He was a self-taught electronics engineer. That’s right self-taught. He had an amazing capacity as well as the courage to take anything apart to understand how it works. He could also put it back together. This was particularly true about televisions. [...]
Read moreIs Twitter Losing its Value Exchange Power for the Individual?
April 24, 2009
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It’s only 3 years old, but Twitter seems to be transforming faster than it’s adding users. Two years under the radar, one year in steady growth; the fourth year (over 14 million members) is shaping up to possibly be “thee” year it will flirt with the mainstream. And that’s when I will have to completely [...]
Read moreTake Social Media Stealth, At Least for Now
April 18, 2009
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I’ve been following interesting discussions lately about the use of the word Media in Social Media. Josh Bernoff of Forrester Research takes his usual professorial approach (that’s a compliment Josh). He points out that media evokes advertising which is one way, but all social web sites/technologies are two way. He offers a number of other [...]
Read moreSizing your Social Media Audience
April 14, 2009
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Forrester Research publishes and tracks a social engagement “Ladder of Participation.” It’s a framework, based on consumer research, for categorizing users of Social Media by activity and age. This construct has some longevity and I would recommend you spend some time with it. But companies already have their own ways to segment customers or identify [...]
Read moreWill the Next Agency be the Client?
April 11, 2009
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I’ve worked with agencies nearly all my professional life. Big, small, east coast, west coast, midwest, south, you name the region, I’ve worked with a company based there. Always thought I should switch sides at least once in my career and work for one, but so far the opportunity hasn’t presented itself. Perhaps someday it [...]
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