The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive on Change. As usual there were Forrester speakers and presentations by big brands who have been working to either adapt their own marketing efforts to the fast-changing consumer, or providing [...]
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I Never Met a Metric I Didn’t Like
March 9, 2010
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Well maybe that’s a bit of a stretch. The whole topic of establishing metrics has been creeping to the top of my brain over the past few weeks. Today it comes out. In big companies there are many silos. We all acknowledge that and deep inside we want it to change, but mostly we just [...]
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