This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a panel about social media metrics and so I arranged my schedule to specifically attend that Monday session. Fly in late Sunday and back out early Tuesday. I soon discovered that [...]
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Assessing the Value of Research and Thought Leadership
February 3, 2011
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On Friday, January 21, 2011, I had a distinct honor. I sat on a panel before the entire global sales team of Forrester Research in Boston to discuss how firms measure the value of research, as well as what I like most and least about Forrester. It’s one of those things that you wish all [...]
Read moreThere is No Social Media Playbook
January 6, 2011
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As the calendar has turned to 2011, we have been inundated with an endless barrage of Social Media predictions compiled by experts and dabblers alike. Some of what I have read are excellent and well informed perspectives backed by data and research, while others appear to be, well, nil-informed. As Yogi Berra once said, “Prediction [...]
Read moreAdaptive Marketing: Coping with Real Time Customers
May 14, 2010
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The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive on Change. As usual there were Forrester speakers and presentations by big brands who have been working to either adapt their own marketing efforts to the fast-changing consumer, or providing [...]
Read moreI Never Met a Metric I Didn’t Like
March 9, 2010
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Well maybe that’s a bit of a stretch. The whole topic of establishing metrics has been creeping to the top of my brain over the past few weeks. Today it comes out. In big companies there are many silos. We all acknowledge that and deep inside we want it to change, but mostly we just [...]
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