The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like Facebook. The results have not been encouraging for advertisers. Top line: big brands can get consumers interested (term used loosely) using old school tactics like sweepstakes or spend gobs of [...]
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Get Keynote Presentations without the Travel
December 3, 2008
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Time is money (does that mean money is time?), so I pick and choose what conferences I attend very carefully. I’ve got to have a high level of confidence that I’ll be able to learn something valuable, bring it back to my staff or others in the company and expand my network of people that [...]
Read moreLast and Final from the Forrester Consumer Forum 2008
November 8, 2008
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As mentioned in the last episode, this post will skip the Forrester speakers and customer presentations and cover one of the “outsiders.” Forrester always places a strong speaker at the end of the second day in an attempt to help keep their attendees on site. It usually thins out anyway, but for those who stay [...]
Read moreUse of Social Media Will Accelerate in an Economic Downturn
November 7, 2008
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I have been pondering something lately, and have formed the following hypothesis. The current economic climate will lead to an increase in the growth of Social Media participation. More people will explore it for the first time and others that have only dabbled will move up the participation ladder. There is a convergence of elements [...]
Read moreForrester Consumer Forum 2008: Maslow is Dead – First in a Series
October 31, 2008
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I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the company, value their people and study their work. It’s a day and a half of data, insights and big thinking with a sprinkling of small track sessions scaled down to [...]
Read moreRethinking Social Media in an Economic Downturn
October 9, 2008
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It doesn’t seem like that long ago we were in the midst of the dot com bust. Remember shredding the brokerage statements without even opening them? Remember going through all those organizational exercises at work and being asked to do more with less? We got really good at it as I recall, and it appears [...]
Read moreManaging Your Career with Social Media
September 29, 2008
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There are many reasons people use social media. Some use it as a forum for stating opinions, others to keep in touch or getting back in touch. Still some for no other reason than it’s interesting and fun. Most of us connect on Linkedin, to keep our eye out for a new journey or just [...]
Read moreHere Comes Everybody: The Power of Organizing without Organizations – Book Notes
August 13, 2008
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Clay Shirky’s book, Here Comes Everybody: The Power of Organizing without Organizations combines the revolution of social networking with real world, real people examples. Throughout the book, Mr. Shirky takes what could have easily ended up as classic case studies (boring) and brings them to life with characters and a sense of drama. This technique [...]
Read moreGroundswell: Winning in a World Transformed by Social Technologies – Book Notes
August 7, 2008
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It seems all the marketing world is abuzz over social media. Everyone wants to do it, but there is no best practices approach to follow. That is until now. Charlene Li and Josh Bernoff, two high powererd analysts at Forrester Research published a book this spring containing their recipe for starting and nurturing social community. [...]
Read moreForrester Finance Forum 2008 – Last of Three Posts
July 2, 2008
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Customer Expectations During the Online Application Process This post closes out my series on the Forrester Finance Forum held in New York City on June 23rd and 24th, 2008. You can read part one here and part two here. I always walk away from a Forrester Forum with a rich list of insights. If I [...]
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