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Forrester Consumer Forum 2008: Consumer Driven Eco-systems – Second of Three

You can read my first post on the Forrester Consumer Forum, which provides set-up here. These forums are usually a great mix of analyst insights, customers talking about how they face and solve real business problems and “outsiders” as I affectionately call them. That is academics, consultants or futurists. The customer speakers were a bit […]

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Pandora on iPhone 2.0 Applications

Like millions of others, I was browsing the iPhone 2.0 applications on iTunes last Friday. I got my iPhone on June 30th, 2007, the first day it was available. I have been giddy over it ever since, but am comfortably encased in my talk and data plan, and don’t see enough of a benefit to […]

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Forrester Finance Forum 2008 – First of Three

Great Customer Experience: Easy to Say, Hard to Do. Just returned from the Forrester Research Finance Forum held in New York June 23rd and 24th. Forrester is a research company that does an excellent job at spotting trends, doing deep dive research, and providing companies with helpful insights. I have been a client of Forrester […]

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In a Taxi? You Just Might Be On Camera

San Francisco is on of my favorite cities. What’s not to like? It’s scenic, progressive, and has so many landmarks; Golden Gate Bridge, Coit Tower, the Embarcadero, Alcatraz. While traveling to the airport from the downtown district by taxi the other day, I noticed something I haven’t seen before. The cab had a small camera […]

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Video Self-Portrait From SFMOMA

I had an extra hour this week between sessions while attending a board of advisors meeting in San Francisco, so I walked two blocks to the Museum of Modern Art (SFMOMA). I really love this structure and was here while it was under construction, then came back a couple of times after it opened. The finished product […]

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Understanding Customer Engagement

I attended the Forrester Marketing Forum in Los Angeles (April 7-9), where over 850 marketers from many of the world’s best known brands gathered to discuss customer engagement. I know customer engagement is not a new concept. We throw it around the office all the time. But what does it mean? How do you measure […]

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Participation, Power and Social Influence Marketing

So much talk about social media. It can’t be ignored by firms who want to find more effective ways to market. Everywhere pundits are saying that advertising, as we know it, is dead. That social is the next thing. If we create an environment or community where customers can help each other and in the […]

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