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Apple’s Site Search Drives Brand Consideration Through Prospect Experience

Apple has always been one of my favorite brands as well as my first choice in computers. I have long admired their web site for how on brand it is, the clean look, crisp copy and easy navigation. My one criticism is that it doesn’t even try to remember me. They never present a home [...]

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Internet Appliance for the Nuclear Family

As computing evolves, networks expand and technology converges, we are seeing an explosion of new appliances hit the marketplace designed to help consumers remain connected to their new webbed world. There are lots of them that do many things, but the designers who think about culture and society alongside technology will sell the most units. [...]

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I’m a PC and I’m a Mac: Enough Said

They do a lot of things right in Cupertino. In Redmond, well let’s just say they do a lot of things. Size does matter, but design ultimately wins the day.

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A Simpler Plan

” Everything should be as simple as possible, but no simpler.” Albert Einstein Wednesday, November 8th is World Usability Day. No it’s not another Hallmark Holiday, you don’t need to rush out and buy a card at the last minute. It may seem somewhat contrived and perhaps even unimportant as you sort through the hundreds [...]

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