Like millions of others, I was browsing the iPhone 2.0 applications on iTunes last Friday. I got my iPhone on June 30th, 2007, the first day it was available. I have been giddy over it ever since, but am comfortably encased in my talk and data plan, and don’t see enough of a benefit to [...]
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Tag Archives: Apple
Forrester Finance Forum 2008 – Second of Three
June 29, 2008
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Is Net Promoter Score the Holy Grail? Second in a three part series of observations from the annual Forrester Finance Forum, How to Deliver Great Customer Experiences, held in New York June 23rd and 24th. Go here to read part one. Photo Credit: Steve A Furman Bill Doyle, Vice President and Principal Analyst at Forrester, [...]
Read moreKindle Makes Electronic Books A Reality, Without the Web
January 27, 2008
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A colleague of mine who is an avid reader of books (the analog paper kind) is very excited about her new Kindle from Amazon. She was kind enough to bring it in for me to play with over lunch last week; here are my observations. The Kindle is Amazon’s first foray into launching a big [...]
Read moreApple’s Site Search Drives Brand Consideration Through Prospect Experience
November 26, 2007
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Apple has always been one of my favorite brands as well as my first choice in computers. I have long admired their web site for how on brand it is, the clean look, crisp copy and easy navigation. My one criticism is that it doesn’t even try to remember me. They never present a home [...]
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