Tag: Brands

• Customer Experience Social Media Social Networks Voice of the Customer

  Consumers Wield New Found Power – Is it Being Abused?

  I have always been an advocate for listening to the voice of the customer. In the eighties I was the GM for a bookstore chain. From time to time I would receive letters from customers who had an unpleasant experience with a staff member, or felt our practices, or title…

  November 7, 2009
• Advertising Brand Social Media Social Networks

  User Generated Content Disrupts Brand Search Results

  In a June 8, 2009 article from Marketing Vox and Nielsen BuzzMetrics SES Magazine entitled Turning Blogs and user-Generated Content Into Search Engine Results, Chris Aarons, Andru Edwards and Xavier Lanier state: 25% of search results for the world’s Top 20 brands link to user generated content This is probably at…

  August 23, 2009