Expedient MEANS

Notes on Film, Art, Writing, Technology and other things by Steve A Furman

  • Start Small, Then Subtract

    Addition or subtraction? It’s not a trick question (boxers or briefs?). It’s a legitimate question. Designing interfaces today is more challenging than ever. As servicing, marketing, branding, lines of businesses, channels and devices converge, it is more important to leverage data to make the right display choices. But there is so much data, and it’s Read more

  • The Business Profit Time Horizon

    There are countless perspectives in the business world. The one we are most familiar with and where we spontaneously go when looking for solutions to business problems, is of course our own. But that represents only a small part of the overall picture. Being able to project yourself into someone else’s shoes expands your thinking Read more

  • Apples will Continue to Fall from Trees

    It’s not so much that Steve Jobs has stepped down as the head of Apple that saddens me, it’s the reason why he is stepping down. Cancer invades so many people’s bodies and it’s a ruthless scourge. Regardless of which side of the technology war you are on, no one should be happy about the Read more

  • E-Book – The Obvious Guide to Public Speaking

    This post is a bit of a departure for me. Normally I stick to my knitting, but today I’m branching out, living life on the edge once again. The topic is public speaking. I do it a lot and you probably do a fair bit of it as well. If not, you are going to. Read more

  • The Agency of Record is Dead – Long Live the Agency

    Have you noticed that things are getting complicated? The first 15 years of going digital for firms was a breeze compared to the second 15 years. We used to build for desktop browsers and worried about navigation, labeling, dynamic presentation of data and then moved on to interactive marketing. Now it’s devices, social, always on Read more

  • A Good Customer Experience is a Positive Company Outcome

    Customer experience can have numerous meanings, mostly likely driven by where you work in a company. I have been polling people for a while now about what Good Customer Experience means, the other kind doesn’t much matter, and have distilled those replies into the following definition. Good Customer Experience:  An engaging, differentiating, experience with the Read more