Expedient MEANS

Notes on Film, Art, Writing, Technology and other things by Steve A Furman

  • Improving the Customer Experience Begins with Active Listening

    This is an expanded version of a presentation I gave at the Customer Experience Summit on May 13, 2009 at The Art Institute of Chicago. The event was hosted by TeaLeaf and OpinionLab. Feedback, Voice of the Customer, whatever you want to call it is not new. It was born with that first comment or letter to Customer Read more

  • Bring on the Electric Car, Now

    If you are not familiar with TED you should remedy that immediately. TED stands for technology, entertainment and design. It began in 1984 as an annual conference to bring the brightest minds from these three arenas together. It has mushroomed from there. The site is filled with videos of talks and a community. Check it Read more

  • Risk, Innovation & Social – Three days with Forrester

    This was my 17th Forrester event. That seems like a lot doesn’t it, and many of you might be wondering why I keep going back. The reasons are; great venues, smart analysts, keynotes by real-world practitioners working to solve today’s problems and stellar networking opportunities. The icing on the cake is the data and insight Read more

  • Forrester Marketing Forum 2009 – The Future of TV Advertising

    I give full credit for my interest in technology and media to my father. He was a self-taught electronics engineer. That’s right self-taught. He had an amazing capacity as well as the courage to take anything apart to understand how it works. He could also put it back together. This was particularly true about televisions. Read more

  • Is Twitter Losing its Value Exchange Power for the Individual?

    It’s only 3 years old, but Twitter seems to be transforming faster than it’s adding users. Two years under the radar, one year in steady growth; the fourth year (over 14 million members) is shaping up to possibly be  “thee” year it will flirt with the mainstream. And that’s when I will have to completely Read more

  • Take Social Media Stealth, At Least for Now

    I’ve been following interesting discussions lately about the use of the word Media in Social Media. Josh Bernoff of Forrester Research takes his usual professorial approach (that’s a compliment Josh). He points out that media evokes advertising which is one way, but all social web sites/technologies are two way. He offers a number of other Read more