Expedient MEANS

Notes on Film, Art, Writing, Technology and other things by Steve A Furman

Category: Digital Agency

  • Making Space for Better Outcomes

    Over the past week I’ve made visits to a number of interactive agency offices and noticed something significant. All of them have a major part of their space under construction.The reasons offered by the senior managers of these firms as to why they are making this investment are nearly identical. They…

  • How Many Agencies Does it Take to Screw in a Light Bulb?

    I recently sat on a panel called Managing Multichannel Agency Relationships at last week’s Forrester Consumer Forum in Chicago. Sean Corcoran the panel moderator and Forrester Analyst took an interesting approach. He passed across a short list of questions for us to ponder a week ahead of time, but did…