This was my 17th Forrester event. That seems like a lot doesn’t it, and many of you might be wondering why I keep going back.
Category: Forrester Research
Forrester Marketing Forum 2009 – The Future of TV Advertising
I give full credit for my interest in technology and media to my father. He was a self-taught electronics engineer. That’s right self-taught. He had
Advancing the Useful, Usable, Desireable Framework
Forrester Research frequently advocates for their usability framework of useful, usable and ultimately desirable. The first two are table stakes and where designers spend most
Last and Final from the Forrester Consumer Forum 2008
As mentioned in the last episode, this post will skip the Forrester speakers and customer presentations and cover one of the “outsiders.” Forrester always places
Forrester Consumer Forum 2008: Consumer Driven Eco-systems – Second of Three
You can read my first post on the Forrester Consumer Forum, which provides set-up here. These forums are usually a great mix of analyst insights,
Forrester Consumer Forum 2008: Maslow is Dead – First in a Series
I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the
