It seems all the marketing world is abuzz over social media. Everyone wants to do it, but there is no best practices approach to follow.
Category: Forrester Research
Forrester Finance Forum 2008 – Last of Three Posts
Customer Expectations During the Online Application Process This post closes out my series on the Forrester Finance Forum held in New York City on June
Forrester Finance Forum 2008 – Second of Three
Is Net Promoter Score the Holy Grail? Second in a three part series of observations from the annual Forrester Finance Forum, How to Deliver Great
Forrester Finance Forum 2008 – First of Three
Great Customer Experience: Easy to Say, Hard to Do. Just returned from the Forrester Research Finance Forum held in New York June 23rd and 24th.
NeuroMarketing – New Tools For Engaging Customers
Fast forward to some time in the future. The marketing game has completely changed, having evolved beyond test and control, research, etc. Imagine you can
CEO Follows Advice of Deity, Decides to Blog
Part II from the Forrester Marketing Forum held in Los Angeles, April 7-9, 2008. Part I, Understanding Customer Engagement is here. Forrester’s CEO, George Colony
Expedient MEANS 