U.S. film studios enjoyed a lock on the moving picture experience for many years before television invited itself to the party. Movie moguls were afraid
The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like
Great Customer Experience: Easy to Say, Hard to Do. Just returned from the Forrester Research Finance Forum held in New York June 23rd and 24th.
For purposes of the post, Human is the Marketing department and Machine is the IT department. Manifesto is my rant. Nothing should be read into
Fast forward to some time in the future. The marketing game has completely changed, having evolved beyond test and control, research, etc. Imagine you can
Part II from the Forrester Marketing Forum held in Los Angeles, April 7-9, 2008. Part I, Understanding Customer Engagement is here. Forrester’s CEO, George Colony