Over the past week I’ve made visits to a number of interactive agency offices and noticed something significant. All of them have a major part of
Tag: Agency
The Agency of Record is Dead – Long Live the Agency
Have you noticed that things are getting complicated? The first 15 years of going digital for firms was a breeze compared to the second 15
Managing Multi-Channel Relationships
Next week I will be on a panel with three distinguished industry professionals from Best Buy, Draftcb and imc2. The event is the Forrester Consumer
Will the Next Agency be the Client?
I’ve worked with agencies nearly all my professional life. Big, small, east coast, west coast, midwest, south, you name the region, I’ve worked with a
