Just back from the Forrester Consumer Forum. I say just back, but actually it took place in my hometown, Chicago. There was a great turn
Tag: Forrester Research
Forrester Consumer Forum 2008: Maslow is Dead – First in a Series
I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the
Groundswell: Winning in a World Transformed by Social Technologies – Book Notes
It seems all the marketing world is abuzz over social media. Everyone wants to do it, but there is no best practices approach to follow.
Expedient MEANS 