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Tag: Metrics

eMetrics Marketing Summit 2011 – Data Storytelling

March 15, 2011 Steve A Furman

This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a

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There is No Social Media Playbook

January 6, 2011 Steve A Furman

As the calendar has turned to 2011, we have been inundated with an endless barrage of Social Media predictions compiled by experts and dabblers alike.

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I Never Met a Metric I Didn’t Like

March 9, 2010 Steve A Furman

Well maybe that’s a bit of a stretch. The whole topic of establishing metrics has been creeping to the top of my brain over the

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