Nine years ago this evening I sent my first Tweet. I believe this was after I joined Facebook, but it’s all a blur. For years
Tag: Social Media
Six Years on Twitter. How Many More?
I was contemplating whether or not to blog about why I’m on Twitter and how I use it. My first Tweet was February 23, 2008. For
Improving the Customer Experience with Social Media
I have been thinking lately about how customers form their perceptions of brands and what we can do about influencing those memories. Brands and products
The Role of the Persona is Shifting
I have been a proponent of using Personas to assist in the design of digital interfaces since 2003. I still believe in them, but I
Social Media: It’s Déjà vu All Over Again
From about 1995 to 2003 the departments inside firms who were responsible for establishing and maintaining the enterprise online presence had to do most everything
eMetrics Marketing Summit 2011 – Data Storytelling
This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a
