Humans have always been obsessed with what they need to “take along” whether it’s going to work or play. The advances of mobile phones and apps has led many of us to shift activities we once did exclusively on a desktop/laptop to our smartphone. This is naturally followed by an increase in the number of […]
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Tag Archives: User Experience
Advancing the Useful, Usable, Desireable Framework
December 25, 2008 
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Forrester Research frequently advocates for their usability framework of useful, usable and ultimately desirable. The first two are table stakes and where designers spend most of their effort. When there is the luxury of time, which almost never happens, then one can strive for that elusive territory of desirability. If users find your design desirable […]
Continue readingMellon Odyssey Ends, I Think
July 17, 2008 1 Comment
I set out to do the simple task of certifying my taxpayer identification number at the request of Mellon Investments, and ended up spending nearly an hour over three days and it’s still not done. You can see the earlier posts here and here. Today I tried again to log into my account. Couldn’t, but […]
Continue readingAnother Cross Channel Failure – Mellon
July 15, 2008 0 Comments
I received a mailing from Mellon Investment today with a request to identify and certify my taxpayer information. I was provided with two ways to carry out this request; over the phone or through the Internet. I had already set up my account so online was an easy choice. I logged in and followed the […]
Continue readingSuper Tuesday, Good Experience
February 5, 2008 0 Comments
We’re so spoiled. Anyone who grew up a U.S. citizen and is reading this has always had the right to vote under the rules of our democratic process. No dictators ruling with an iron fist, no military coups forcing regime change. We get to have our say. But so many of us don’t choose to […]
Continue readingDisney’s DVD Fast Play Technology Isn’t Fast
December 11, 2007 1 Comment
If you have kids you know what I’m about to describe. You have wiped the fingerprint smudges from a Disney DVD, loaded it in the player all while your kids are screaming to see it. On comes the FBI warning, then the Interpol warning (sometimes in French, that’s really helpful), then comes Disney’s extra special […]
Continue readingApple’s Site Search Drives Brand Consideration Through Prospect Experience
November 26, 2007 0 Comments
Apple has always been one of my favorite brands as well as my first choice in computers. I have long admired their web site for how on brand it is, the clean look, crisp copy and easy navigation. My one criticism is that it doesn’t even try to remember me. They never present a home […]
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