“i” is for Jobs, “A” is for Cook, and Other Thoughts about Time

Two days after the big Apple announcement event in Cupertino I’m was just beginning to digest all of the content. One of the things that hit home was subtle, meaningful and very much Apple. Amidst the hundreds of rumors and musings about what would be coming, the iWatch and a wallet of some sort were the headlines.

As it turned out a watch was announced and so was a wallet, but they weren’t iWatch or iWallet. Steve Job’s owns the “i” and it’s sacred territory. The iPod, iPhone, iPad, iMac all these inventions and ways of changing so much belong to Mr. Jobs. Was Apple making a conscious separation from the Jobs era and the Cook era? So we have Apple Payments and the Apple Watch. Mr. Cook and the design team took the iPhone to a new plateau as only they can. Engineering, materials, technology and assembly all combined to give the world the next generation of iPhones.

Then came the Apple Watch announcement.

Apple Watch

The Arrow of Time

I fancy myself a watch guy. A serious, but not showy watch collector, as in I own watch winders. Why? Well, the necktie is long gone (thank you), which means men have fewer accessory choices in our wardrobe. Actually that’s not the reason I like timepieces. Mostly it’s likely due to a hardwired XY chromosome thing. I own more than my share of watches. Most of them are very modest in price, but I do have a few gems. Watches are similar to wine. You can get a great one without overspending. But 99.9% of all watches do exactly the same thing. They provide a window into the arrow of time.

Sean Carroll, a senior research associate in the Department of Physics at the California Institute of Technology, studies dark energy and general relativity. He describes the arrow of time.

There’s something called “the arrow of time” and it is simply the direction in which time passes from the past to the future. There are many ways in which the past and future are different: things become messier toward the future; we remember yesterday and not tomorrow; actions we take now affect the future but not the past. All of those reflect the arrow of time.

Now, the origin of the arrow of time is a mystery. Based on the laws of thermodynamics, we understand how it works. But we don’t understand why there is an arrow. It comes down to conditions near the Big Bang; the universe started out highly organized and has been becoming more random and chaotic ever since. The universe is like a mechanical toy that started all wound up, and has been winding down for the last 14 billion years.

Watches don’t keep time, or track time, they simply tell the time. providing the illusion you are in control even when it’s obviously in question. They fix you in the time-space continuum and of course, remind you there’s yet another meeting to attend. According to the arrow of time, things are now more difficult today than they were yesterday. That’s somewhat true I suppose, but the arrow of time does not take into consideration we become smarter over time, even as things become more complex.

There are tens of thousands of watch designs, faces, bands, shapes and sizes. Despite varying features, they are all essentially built to do one simple, singular thing. Display the time.

It’s Time For a Smartwatch Conversation

A classic line from a Mad Men episode, slightly altered, but completely relevant today. The smartwatch began to gain momentum and my attention over the last few years. There are essentially two flavors of them. One is health related. It tracks steps, elevation, etc. and oh yes, it has some kind of timekeeping device inside. The other is a concept watch that tries to combine the utility of a smartphone onto the small but infinitely complex wrist watch.

I got sucked into the Tik Tok and Luna Tick hype. A Kickstarter project that created watch bands for the iPod shuffle. At first glance it was kind of cool, but the more you looked into it or wore it, the more you realized it was wrongheaded in so many ways. I have a smallish wrist and this solution turned out to be  larger than I usually wear. But still, I was drawn in by the concept and of course, the potential for exciting convergence.

Next I learned of the Cookoo connected watch. The makers said that “it’s a wearable extension of your smart phone that helps manage your connected life.” Sounded interesting. It was not usable for a watch person like me. I couldn’t read the watch face and couldn’t use it to tell time. A problem? Yes. They only updated their app features once over the eight months I used it off and on. It was not an “extension” of anything and completely “unmanageable.”

Then I got a Pebble watch. Much lighter and more comfortable to wear. It has a lot of watch faces but none of them appealed to me except the Text Watch. I felt like I was wearing a wanna be Smart Watch.

3 Smart Watches

Then I bought a Martian Passport. This one looked like a standard watch with a small window below that displayed texts and @twitter notification to my personal handle. It was the best of the bunch so far. The microphone / speaker integration with Siri worked seamlessly. I got excited about it in the morning. Alas, both these devices were battery hogs and required me to charge much more often than i wanted.

When you look at your watch, which, in the days before smartphones existed, occurred up to 50 times per day, your mind raced back and forward across that arrow of time. Take this test.

If you’re wearing your watch right now, close your eyes and answer these questions. Does the face of your watch have numerals? Are they at all twelve intervals? Are they Roman are Arabic numerals? Are there slashes instead of numerals? Do you have a calendar window? Does it also show the day of the week?

Chances are you can’t answer most of these questions with any confidence despite the fact your watch face never changes and you look at it so many times per day. We have been trained over our entire lives to use a watch in a rote fashion. Raise your wrist or steal a glance under the table to get a marker. Is time running out or dragging? The seconds tick away with consistent precision, but our state of mind swerves from guardrail to guardrail.

The Apple Watch

I predict that the Apple Watch will be the bestselling technology device of 2015. It’s light years beyond anything else that’s been developed and will only add to the genius and essential nature of the iPhone. Will you hand down your Apple Watch to the next generation to be cherished as an heirloom? No. We’ve got those analog models for that. What it will do is start others working on challenging and improving what Apple has done. That’s a very, very good thing.

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