Expedient MEANS

Notes on Film, Art, Writing, Technology and other things by Steve A Furman

Category: Segmentation

  • Sizing your Social Media Audience

    Forrester Research publishes and tracks a social engagement “Ladder of Participation.”  It’s a framework, based on consumer research, for categorizing users of Social Media by activity and age. This construct has some longevity and I would recommend you spend some time with it. But companies already have their own ways…