I attended Finovate 2009 (Financial Innovation) in New York on Tuesday, September 29th. I love this format. Thirty-two companies show-up to present their next generation releases and try to convince banks and credit card issuers to buy their solutions and embed them into their online environments. Here’s the really cool part. Each firm gets only [...]
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Sizing your Social Media Audience
April 14, 2009
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Forrester Research publishes and tracks a social engagement “Ladder of Participation.” It’s a framework, based on consumer research, for categorizing users of Social Media by activity and age. This construct has some longevity and I would recommend you spend some time with it. But companies already have their own ways to segment customers or identify [...]
Read morePeople Read on the Web
June 13, 2008
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Web designers and usability pundits have said for years that people don’t read on the web. At best they skim, and if you have copy that is not juxtaposed with some attractive image it won’t be read. In those days we were encouraged to put as much as possible above the fold and keep the [...]
Read moreApple’s Site Search Drives Brand Consideration Through Prospect Experience
November 26, 2007
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Apple has always been one of my favorite brands as well as my first choice in computers. I have long admired their web site for how on brand it is, the clean look, crisp copy and easy navigation. My one criticism is that it doesn’t even try to remember me. They never present a home [...]
Read moreExtra, Extra, Click All About It
November 21, 2007
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Subscriptions to newspapers are down. Newsstand sales are down. Most people get their news from the web (or Jon Stewart). This what we are hearing. But I would posit that we need both the analog paper and the online interactive edition found on the web. I have been a regular reader of The New York [...]
Read moreThe Next Web
October 31, 2007
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The Web. Let’s review. First there was the Informtion Superhighway. A very gray place that would ever so slowly appear in a window on something called a browser. I think it was made by Netscape. But, it had something called hypertext. Suddenly underlined words could take you to an entirely new place like an errant [...]
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