Tag: Research

• Forrester Research Metrics

  Assessing the Value of Research and Thought Leadership

  On Friday, January 21, 2011, I had a distinct honor. I sat on a panel before the entire global sales team of Forrester Research in Boston to discuss how firms measure the value of research, as well as what I like most and least about Forrester. It’s one of those…

  February 3, 2011