Last week a steamy New York City hosted the Forrester Research Customer Experience Forum, Outside In: The Power Of Putting Customers At The Center Of Your
Category: Forrester Research
Assessing the Value of Research and Thought Leadership
On Friday, January 21, 2011, I had a distinct honor. I sat on a panel before the entire global sales team of Forrester Research in
Adaptive Marketing: Coping with Real Time Customers
The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive
Multichannel Mania at the 2009 Forrester Consumer Forum
Just back from the Forrester Consumer Forum. I say just back, but actually it took place in my hometown, Chicago. There was a great turn
Managing Multi-Channel Relationships
Next week I will be on a panel with three distinguished industry professionals from Best Buy, Draftcb and imc2. The event is the Forrester Consumer
Forrester Customer Experience Forum Delivers the Goods
On June 22nd and 23rd, Forrester Research held their first ever Customer Experience Forum at the Grand Hyatt in NYC with this timely theme; The Customer
