Les Misérables has been told countless times since Victor Hugo gave us his enormous novel. I uncovered over 50 small and large screen versions with only modest effort. Even Orson Welles tackled it on radio in 1937. Les Misérables is probably best known in contemporary times as a musical that began onstage in Paris in 1978. […]
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Apples will Continue to Fall from Trees
August 24, 2011 
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It’s not so much that Steve Jobs has stepped down as the head of Apple that saddens me, it’s the reason why he is stepping down. Cancer invades so many people’s bodies and it’s a ruthless scourge. Regardless of which side of the technology war you are on, no one should be happy about the […]
Continue readingFacebook is a Tough Place for Brands to Call Home
April 9, 2011 2 Comments
There’s no denying that Facebook is becoming a major channel for brands on the planet. I spend quite a bit of time there and likely you do as well. Brands are investing significant amounts of thought, human capital and money in hopes of garnering customer engagement and eventually revenue. But Facebook doesn’t make it easy. […]
Continue readingAdaptive Marketing: Coping with Real Time Customers
May 14, 2010 0 Comments
The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive on Change. As usual there were Forrester speakers and presentations by big brands who have been working to either adapt their own marketing efforts to the fast-changing consumer, or providing […]
Continue readingThe Art of Selecting a Technology Vendor
May 5, 2010 0 Comments
Lots of us find ourselves in a situation where we need to either acquire a new technology or replace a current supplier with someone else. It’s a complicated discussion to be taken seriously. I’ve probably led no less than 25 of these initiatives over my career. Some years ago we were looking to replace our […]
Continue readingA Great Online Experience is like The Twilight Zone
February 3, 2009 0 Comments
Updated: February 8, 2009 The classic 30 minute television drama is all but extinct, having given way to reality shows and various forms of forensics and autopsy programs. Thanks to Me TV and Nick at Nite numerous classic (and not so classic) shows still live. There is one show from television past that has a […]
Continue readingMovie Studios Try to Reinvent Themselves in 3D
January 13, 2009 2 Comments
U.S. film studios enjoyed a lock on the moving picture experience for many years before television invited itself to the party. Movie moguls were afraid that television was replicating the movie house experience so they completely changed the format from a standard 4:3 aspect ratio screen to a much wider screen. This helped them differentiate […]
Continue readingRapid Fire Marketing Techniques are Required for Social Sites
December 14, 2008 0 Comments
The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like Facebook. The results have not been encouraging for advertisers. Top line: big brands can get consumers interested (term used loosely) using old school tactics like sweepstakes or spend gobs of […]
Continue readingForrester Finance Forum 2008 – First of Three
June 25, 2008 2 Comments
Great Customer Experience: Easy to Say, Hard to Do. Just returned from the Forrester Research Finance Forum held in New York June 23rd and 24th. Forrester is a research company that does an excellent job at spotting trends, doing deep dive research, and providing companies with helpful insights. I have been a client of Forrester […]
Continue readingHuman + Machine = Manifesto
May 6, 2008 0 Comments
For purposes of the post, Human is the Marketing department and Machine is the IT department. Manifesto is my rant. Nothing should be read into the terms. I have the highest regard and respect for IT and Marketing people (I am one) everywhere. I attended Interwoven’s annual client summit, GearUp 2008, held in San Francisco […]
Continue readingNeuroMarketing – New Tools For Engaging Customers
April 20, 2008 1 Comment
Fast forward to some time in the future. The marketing game has completely changed, having evolved beyond test and control, research, etc. Imagine you can understand how your customers react to your products. By react I mean physical responses such as eye movements, heart rate, breathing pace, galvanic skin response and body language. You can […]
Continue readingCEO Follows Advice of Deity, Decides to Blog
April 13, 2008 0 Comments
Part II from the Forrester Marketing Forum held in Los Angeles, April 7-9, 2008. Part I, Understanding Customer Engagement is here. Forrester’s CEO, George Colony led off the second day with a talk entitled Confessions of a CEO Blogger. As he tells the story, he had a dream some years ago in which a deity-like […]
Continue readingParticipation, Power and Social Influence Marketing
March 24, 2008 0 Comments
So much talk about social media. It can’t be ignored by firms who want to find more effective ways to market. Everywhere pundits are saying that advertising, as we know it, is dead. That social is the next thing. If we create an environment or community where customers can help each other and in the […]
Continue readingSocial Influence Marketing – Learn or Burn
March 8, 2008 0 Comments
Everyone is a buzz about social networks and the impact they will have on marketing. As a marketer myself, it’s something I have been thinking a lot about lately. The world is changing, converging and seems to be getting smaller. As a result the market size and opportunity is getting larger. The science and practice […]
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