Social Influence Marketing – Learn or Burn

Everyone is a buzz about social networks and the impact they will have on marketing. As a marketer myself, it’s something I have been thinking a lot about lately. The world is changing, converging and seems to be getting smaller. As a result the market size and opportunity is getting larger. The science and practice of marketing will have to evolve from the tried and true (tired and flawed) linear approach that dominates today, into something very different.

Most brands are not ready. They are not organized for it, don’t understand it, lack the necessary skills, and are not courageous enough to even try. The situation is further complicated by the fact that new technologies underpin everything related to this dynamic new sphere of marketing.

Here is some of my recent thinking boiled down into everyone’s favorite medium, powerpoint.

It will be challenging as well as interesting to create new, innovative strategies and marketing campaigns over the next few years, in an effort to operate in and monetize this unique opportunity. If you are a marketer and not thinking about this, you run the risk of becoming road kill in less than five years. Not kidding. Learn it now.

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