I have been thinking lately about how customers form their perceptions of brands and what we can do about influencing those memories. Brands and products
Category: Social Networks
Facebook is a Tough Place for Brands to Call Home
There’s no denying that Facebook is becoming a major channel for brands on the planet. I spend quite a bit of time there and likely
There is No Social Media Playbook
As the calendar has turned to 2011, we have been inundated with an endless barrage of Social Media predictions compiled by experts and dabblers alike.
Three Years of Blogging. Really.
Breaking news! Today marks the third anniversary of my first blog post, and you probably don’t care. But that’s the beauty of a blog. People
Adaptive Marketing: Coping with Real Time Customers
The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive
Consumers Wield New Found Power – Is it Being Abused?
I have always been an advocate for listening to the voice of the customer. In the eighties I was the GM for a bookstore chain.
Expedient MEANS 