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Social Media – Nine Years In

Nine years ago this evening I sent my first Tweet. I believe this was after I joined Facebook, but it’s all a blur. For years I was energized by the small pipe platform of Twitter. I saw it as a way to connect with people all over the globe. A platform to learn, gain knowledge […]

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Les Miserables Close-up

Les Misérables has been told countless times since Victor Hugo gave us his enormous novel. I uncovered over 50 small and large screen versions with only modest effort. Even Orson Welles tackled it on radio in 1937. Les Misérables is probably best known in contemporary times as a musical that began onstage in Paris in 1978. […]

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Improving the Customer Experience with Social Media

I have been thinking lately about how customers form their perceptions of brands and what we can do about influencing those memories. Brands and products can easily become look alike commodities, which makes gaining mind and wallet share more difficult. Brands want to be distinctive, stand out among the crowd and be noticed by consumers. […]

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Facebook is a Tough Place for Brands to Call Home

There’s no denying that Facebook is becoming a major channel for brands on the planet. I spend quite a bit of time there and likely you do as well. Brands are investing significant amounts of thought, human capital and money in hopes of garnering customer engagement and eventually revenue. But Facebook doesn’t make it easy. […]

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The Social Network – Film Review

I expected it to be difficult to separate my personal experiences on Facebook as well as what I have read about Mark Zuckerberg from the film experience. It wasn’t. I almost never thought about myself or my FB friends while watching this very engaging story. David Fincher (director) and Aaron Sorkin (writer) have made a […]

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