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Social Media – Nine Years In

Nine years ago this evening I sent my first Tweet. I believe this was after I joined Facebook, but it’s all a blur. For years I was energized by the small pipe platform of Twitter. I saw it as a way to connect with people all over the globe. A platform to learn, gain knowledge […]

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Six Years on Twitter. How Many More?

I was contemplating whether or not to blog about why I’m on Twitter and how I use it. My first Tweet was February 23, 2008. For some unremebered reason I put it on my iCalendar that day with a perpetual repeat. The internal food fight of whether I should give it life here went on in […]

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Five Years on Twitter, or How I Spent 18.1 Days of my Life

Updated April 5, 2013. Some content previously published. I’ve been using Twitter for five years. It’s amazing to see how much Twitter has changed over that time. Actually it’s only over the last 24 months or so that they have made significant leaps, with the first years serving as setting the foundation. Twitter is about […]

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Improving the Customer Experience with Social Media

I have been thinking lately about how customers form their perceptions of brands and what we can do about influencing those memories. Brands and products can easily become look alike commodities, which makes gaining mind and wallet share more difficult. Brands want to be distinctive, stand out among the crowd and be noticed by consumers. […]

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Four Years of Blogging – So What

This month marks my fourth year of writing on this blog. I have posted 265 times, created 147 categories and made 725 tags for all this content. This pales by comparison to tens of thousands of others, and I’m not even talking about the pros. For me this has been and continues to be an […]

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Say Goodbye to the Call Center

Earlier this week I attended the Customer Response Summit in Hollywood, Florida. It’s an In The Know event, a company that stays on the forefront of how corporations are dealing with customer care and customer experience in this rapidly evolving digital landscape. We used to call it Web 2.0, but that doesn’t capture what’s happening […]

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Three Years on Twitter, or How I Spent 10.2 Days of my Life in the Stream

Today, February 23, 2011 marks the third anniversary of my first Tweet. Honestly, I don’t remember what I Tweeted. It would be great to say it was something memorable like, “Watson (the IBM Watson), come here I need you.” But alas it probably wasn’t that profound. During those three years I have Tweeted 7,665 times. […]

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Think + Action = Results

Today we honor Martin Luther King, Jr. He was a man who obviously thought long and hard about important things and how to change them so more people could have equal opportunity to pursue their dreams. Dr. King knew his actions were putting him in danger, but he calculated that risk and determined pursuit of […]

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Adaptive Marketing: Coping with Real Time Customers

The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive on Change. As usual there were Forrester speakers and presentations by big brands who have been working to either adapt their own marketing efforts to the fast-changing consumer, or providing […]

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Art, Journalism and Dialogue in the Internet Age

As a technology optimist I am almost always in favor of pushing the art  and science of the web further. As we know the current period is hyper-focused on Social Media. We hear a lot of discussion about the new era of personal journalism. The news is now frequently reported by regular citizens who are […]

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Multichannel Mania at the 2009 Forrester Consumer Forum

Just back from the Forrester Consumer Forum. I say just back, but actually it took place in my hometown, Chicago. There was a great turn out and some very engaging keynotes. One of the major benefits of attending a Forrester event is the quality of presenters and attendees. I had lunch with Brad Brooks, VP […]

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Is Yahoo Stalking Twitter?

Many of us have been wondering if, or really when, someone would try to compete head to head with Twitter. We all know of Twitter’s explosive growth and we love it and hate it, but use it. To date there has yet to be a worthy competitor. Perhaps that’s changing. The blog world has been […]

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Is Twitter Losing its Value Exchange Power for the Individual?

It’s only 3 years old, but Twitter seems to be transforming faster than it’s adding users. Two years under the radar, one year in steady growth; the fourth year (over 14 million members) is shaping up to possibly be  “thee” year it will flirt with the mainstream. And that’s when I will have to completely […]

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Kosmix.com – Table of Contents for the Web

My roots are in books. I ran a chain of retail bookstores in the ’80’s, became a buyer at a wholesaler responsible for making fiction and non-fiction merchandising decisions for dozens of national chains, and eventually evolved to publishing. As the web emerged one of the obvious shortcomings I observed was when you landed on […]

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Tweetie is now Twitter on my iPhone

I’ve tried several Twitter iPhone applications, Twitterific, Twitfire, Twittelator and most recently Tweetie. Here’s my take. Twitteriffic has a richly designed screen with a nice collection of settings that mirror the iPhone interface. It’s pretty fast, but unless you upgrade you get ads. Twitfire is essentially a quick way to get your Tweet out there. […]

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Mumbai Tragedy will be Game-Changer for Social Media

I was up very late last night tracking the terrorist attacks in India on Twitter using TweetDeck and Tweet Grid. My mind flashed back to September 11th and the parallel was immediately made by dozens of people and news agencies. My wife was upstairs watching the events unfold as Breaking News on CNN. I was […]

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Why I’m on Twitter and How I Use It

When I welcome my latest Twitter followers I link them (you?) to this post. If you have arrived here from that Tweet, thank you for following me. If you simply found your way to my blog, and you’re on Twitter, please feel free to follow me at twitter.com/stevefurman. If you’re not on Twitter I’m NOT […]

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Twitter: Marketing Platform or Online Pen Pal Service?

I started using Twitter on August 7th of this year. Like so many of us time is a premium and even though I am quick to try something, I will drop it like first period French if I don’t see any value for me or a path to providing value back to a community. Twitter […]

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Fall Semester is in Session – What’s Your Twitter Grade?

If you Twitter and you’re serious about it you will want to know your grade. Mine is 25 out of a possible 100, so I’ve got some work to do. The Twitter king right now is Barack Obama. I rank way down on the list, but aspire to move up. My grade this morning was […]

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Twitter Friends Network Browser – For Those That Tweet

Neuro Productions, the company that created this application seems to be one person, Hris Timmerman. He lives in Antwerp (Belgium) and is a self-proclaimed Adobe flash addict, and apparently a good one. He created the Twitter network browser application. It allows you to enter a Twitter name and see their network blossom in your browser […]

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