Thought you’d like that headline. We have turned the January corner and if you are like many people in the corporate world you are still
Category: Process
Say Goodbye to the Call Center
Earlier this week I attended the Customer Response Summit in Hollywood, Florida. It’s an In The Know event, a company that stays on the forefront
The Creative Brief and a Stop Sign
The creative Brief can be the scourge or the hero of any project. No one really wants to craft one, but everyone says how important
Expedient MEANS 