I was contemplating whether or not to blog about why I’m on Twitter and how I use it. My first Tweet was February 23, 2008. For some unremebered reason I put it on my iCalendar that day with a perpetual repeat. The internal food fight of whether I should give it life here went on in my brain for days. Guess which side won? Just couldn’t help myself.
Twitter is now a public company that requires it to adopt a solid business mindset. Quarterly earnings calls, more scrutiny and less tolerance for missteps. The platform continues to evolve as do the people who use it regularly. I’ve been pretty strict about who I follow and I am unfollowing more than ever.
Some still miss the basics after all these years and numerous resources to help do it well. Some of the duh’s are; no profile description, no photo, no location, and on and on. I have begun to use a new measure for who to follow. Their photos and videos. These are the visuals of their feed. I find the selection of what images people share reveals perhaps even more of who they are. If the images are lame, I think twice. If I’m on the following fence after reading a sampling of their Tweets, a compelling image footprint can nudge me to click the follow button. Is it varied? Humorous? Interesting? Numerous? The eye matters as much as the hand.
Today I see less spam on the service and have grown new friends. I’m noticing a cycling of connections. There’s a group of people one engages with for a period of time, then they fall out of the river of characters. You check back and find they’ve unfollowed you. I don’t’ take it personal. Chalk it up to the natural flow of life.
The parody accounts are becoming more interesting. There’s a whole cast of Mad Men accounts that are hilarious to engage with. They take it seriously. I haven’t gotten into following celebrity or sports figures. Most of the people I’m interested in wouldn’t follow back or engage. Many may have their PR teams reply.
I have engaged in dialog with Tom Peters, the business genius who wrote “In Search of Excellence” and invented the term MBWA, Managing by Wandering Around. I’ve heard him speak and have learned so much from him about many things. He followed me back years ago and we connected from time to time. In one exchange he gave me real mentoring advice and challenged me to get better. That would have never occurred without Twitter. Mr. Peters continues to follow me.
I’m keen on film. Have you noticed? I became hooked in the 1970’s and ’80’s, which were the best decades for movies during my lifetime. One of the producers I admired was Robert Evans. He was the real Hollywood in my book. He ran Paramount Pictures and turned it into a profit machine for the then parent company Gulf+Western. During his tenure the studio turned out an impressive list of pictures including; Barefoot in the Park, The Odd Couple, Rosemary’s Baby, The Italian Job, True Grit, Love Story, Harold and Maude, The Godfather, The Godfather Part II, Serpico, Save the Tiger, The Conversation and The Great Gatsby.
I responded to a random Tweet from someone that had attached a photo of Mr. Evans in his prime, sitting by the pool reading a stack of scripts. My response to that Tweet was followed up a few days later by a follow from Mr. Evans. He followed me! Another Twitter moment. Having that brush with history was a thrill. As of the writing of this post Mr. Evans continues to follow me.
The longer one is on Twitter and maintains connections, the more of a view one gets into life’s passages. People get fired, start businesses, become ill, get married, grow older. You name it they express it on Twitter in 140 characters. I love the spontaneity. One’s true self comes front and center when they commit to Twitter.
I don’t spend much time thinking about how long I’ll stay engaged on Twitter. I’ll know when it’s time to fade away.
Photo Credit: The New York Times