This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a
Category: Metrics
Assessing the Value of Research and Thought Leadership
On Friday, January 21, 2011, I had a distinct honor. I sat on a panel before the entire global sales team of Forrester Research in
There is No Social Media Playbook
As the calendar has turned to 2011, we have been inundated with an endless barrage of Social Media predictions compiled by experts and dabblers alike.
Adaptive Marketing: Coping with Real Time Customers
The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive
I Never Met a Metric I Didn’t Like
Well maybe that’s a bit of a stretch. The whole topic of establishing metrics has been creeping to the top of my brain over the
