Last week a steamy New York City hosted the Forrester Research Customer Experience Forum, Outside In: The Power Of Putting Customers At The Center Of Your
Category: Cross Channel Experience
eMetrics Marketing Summit 2011 – Data Storytelling
This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a
Can Customer Experience Drive Business Decisions?
Companies are getting more serious about delivering a better customer experience. Thanks to research firms, passionate consultants and champions inside company walls, senior executives are
Forrester Consumer Forum 2008: Maslow is Dead – First in a Series
I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the
Another Cross Channel Failure – Mellon
I received a mailing from Mellon Investment today with a request to identify and certify my taxpayer information. I was provided with two ways to
