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Category: Cross Channel Experience

Outside In: Forrester Customer Experience Forum 2012

July 1, 2012 Steve A Furman

Last week a steamy New York City hosted the Forrester Research Customer Experience Forum, Outside In: The Power Of Putting Customers At The Center Of Your

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eMetrics Marketing Summit 2011 – Data Storytelling

March 15, 2011 Steve A Furman

This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a

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Can Customer Experience Drive Business Decisions?

February 10, 2011 Steve A Furman

Companies are getting more serious about delivering a better customer experience. Thanks to research firms, passionate consultants and champions inside company walls, senior executives are

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Forrester Consumer Forum 2008: Maslow is Dead – First in a Series

October 31, 2008 Steve A Furman

I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the

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Another Cross Channel Failure – Mellon

July 15, 2008 Steve A Furman

I received a mailing from Mellon Investment today with a request to identify and certify my taxpayer information. I was provided with two ways to

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