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Category: Engagement

Apples will Continue to Fall from Trees

August 24, 2011 Steve A Furman

It’s not so much that Steve Jobs has stepped down as the head of Apple that saddens me, it’s the reason why he is stepping

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Facebook is a Tough Place for Brands to Call Home

April 9, 2011 Steve A Furman

There’s no denying that Facebook is becoming a major channel for brands on the planet. I spend quite a bit of time there and likely

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eMetrics Marketing Summit 2011 – Data Storytelling

March 15, 2011 Steve A Furman

This was my first eMetrics Summit, and I must say I was quite impressed all around. I was asked to present and sit on a

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Think Finance with Google: Tortoise and Hare Mash-up

November 20, 2010 Steve A Furman

It’s been more than two years now since Lehman Brothers collapsed, signaling the public start of the worst economic crisis in U.S. history. Two years

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The Soul of a Brand

October 18, 2010 Steve A Furman

What’s your soul worth? Bart Simpson sold his to Milhouse for $5.00. I would say he may have left some money on the table. Not

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