“Today is my second anniversary of being a blogger,” he said, as the neon applause sign over his head lights up.
October 13, 2007 was the first day I set-up this WordPress blog. Social Media was growing fast and I wanted to learn more about it for business as well as personal reasons. I have always liked to write so it didn’t seem like that much of a stretch. Biggest challenge was what to write about. I felt it was important to have a theme, and so after dozens of tries I came up with “Tracking the convergence of society, media and technology.” A friend who now resides in California made her way back to my blog a couple of weeks ago. She tagged me and my writing with a label; postmodern. I feel it’s a fitting description that I want to spend more time pondering. Hey another idea for a post!
Looking back over these two years I’ve learned some things, I think. Here’s the short list of lessons learned.
- Blogging is hard. You get out of the blocks fast, but the longer you do it the tougher it becomes to maintain momentum. Don’t stop. You started for a reason.
- You become obsessed over the stats. I found myself clicking back to see if I gained any more readers in the last 10 seconds. This goes away over time with therapy sessions.
- There is a temptation to find a new theme or redesign every six months. Evolution is normal. Have at it as it’s your time. But people come for the content not for the design.
- Cadence is only mildly important. Believe it or not, no one is waiting for your every Monday, Wednesday and Friday 7:15 am post.
- Don’t manufacture posts to stay on a schedule. If you have nothing meaningful to say, you won’t say it and no one will read it. Save everyone the trouble. People can be harmed by careless posts.
- Read other bloggers you admire and learn from them. Style, topics, use of images and stats, etc. But don’t develop Blogger Envy.
- For the most part stick with your theme, but it’s not taboo to veer off-road once in a while.
- Challenge yourself to write better. If you put in the time you will improve, and it will show. Ask an editor to review your work occasionally.
- Stop obsessing about the stats. You’re not doing this for the fame or fortune. Really, you’re not.
- Above all, be passionate. Boring is boring. Don’t be boring.