Expedient MEANS

Notes on Film, Art, Writing, Technology and other things by Steve A Furman

  • Human + Machine = Manifesto

    For purposes of the post, Human is the Marketing department and Machine is the IT department. Manifesto is my rant. Nothing should be read into the terms. I have the highest regard and respect for IT and Marketing people (I am one) everywhere. I attended Interwoven’s annual client summit, GearUp 2008, held in San Francisco Read more

  • Great, Another Exercise Routine

    First there was all that home gym equipment we purchased with good intentions, but quickly became an expensive clothes rack. Next came paying a monthly health club membership fee but almost never using it. Now we find out we have to consciously exercise our mind to help stave off brain decay. Does this mean there Read more

  • Edward Hopper – Sunlight on the Side of a House

    It was gray today with periods of showers. Perfect for spending time in the Art Institute of Chicago viewing an exhibition of Edward Hopper’s works. Hopper is a mild obsession of mine. But you have to understand that mild for me is probably equal to an off the charts extreme for most people. Hopper chooses Read more

  • In a Taxi? You Just Might Be On Camera

    San Francisco is on of my favorite cities. What’s not to like? It’s scenic, progressive, and has so many landmarks; Golden Gate Bridge, Coit Tower, the Embarcadero, Alcatraz. While traveling to the airport from the downtown district by taxi the other day, I noticed something I haven’t seen before. The cab had a small camera Read more

  • Video Self-Portrait From SFMOMA

    I had an extra hour this week between sessions while attending a board of advisors meeting in San Francisco, so I walked two blocks to the Museum of Modern Art (SFMOMA). I really love this structure and was here while it was under construction, then came back a couple of times after it opened. The finished product Read more

  • NeuroMarketing – New Tools For Engaging Customers

    Fast forward to some time in the future. The marketing game has completely changed, having evolved beyond test and control, research, etc. Imagine you can understand how your customers react to your products. By react I mean physical responses such as eye movements, heart rate, breathing pace, galvanic skin response and body language. You can Read more