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Jon Stewart – Sharpen Your Interviewing Skills
I’m a huge fan of Jon Stewart and The Daily Show. But for all the smarts and wit there is a section of the show I don’t enjoy, and that’s the interview. It nearly always loses me. I realize it’s not a talk show, and the guests are appearing to plug their books or movies. Read more
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CEO Follows Advice of Deity, Decides to Blog
Part II from the Forrester Marketing Forum held in Los Angeles, April 7-9, 2008. Part I, Understanding Customer Engagement is here. Forrester’s CEO, George Colony led off the second day with a talk entitled Confessions of a CEO Blogger. As he tells the story, he had a dream some years ago in which a deity-like Read more
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Understanding Customer Engagement
I attended the Forrester Marketing Forum in Los Angeles (April 7-9), where over 850 marketers from many of the world’s best known brands gathered to discuss customer engagement. I know customer engagement is not a new concept. We throw it around the office all the time. But what does it mean? How do you measure Read more
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Bloggers are Dropping Dead. Yikes!
An article in this week’s Sunday New York Times reported on health risks for people who blog incessantly. Two accomplished bloggers recently died. One of a heart attack and the other from a massive coronary. Others say they are stressed out, and as a result gain weight or have sleep problems. This appears to be Read more
