Expedient MEANS

Notes on Film, Art, Writing, Technology and other things by Steve A Furman

Category: Agency

  • Inside Out or Outside In?

    Working teams sometimes get locked in difficult battles when it comes to settling on a creative direction or execution. I’ve noticed that many of these encounters are caused by how the two sides, usually in heated debate, are either looking from the inside out or the outside in. Both are…

  • Making Space for Better Outcomes

    Over the past week I’ve made visits to a number of interactive agency offices and noticed something significant. All of them have a major part of their space under construction.The reasons offered by the senior managers of these firms as to why they are making this investment are nearly identical. They…

  • The Agency of Record is Dead – Long Live the Agency

    Have you noticed that things are getting complicated? The first 15 years of going digital for firms was a breeze compared to the second 15 years. We used to build for desktop browsers and worried about navigation, labeling, dynamic presentation of data and then moved on to interactive marketing. Now…

  • How Many Agencies Does it Take to Screw in a Light Bulb?

    I recently sat on a panel called Managing Multichannel Agency Relationships at last week’s Forrester Consumer Forum in Chicago. Sean Corcoran the panel moderator and Forrester Analyst took an interesting approach. He passed across a short list of questions for us to ponder a week ahead of time, but did…

  • Managing Multi-Channel Relationships

    Next week I will be on a panel with three distinguished industry professionals from Best Buy, Draftcb and imc2. The event is the Forrester Consumer Forum held by Forrester Research at the Fairmont hotel in Chicago. I get quite a few invitations to either speak or be on panels (not…