Expedient MEANS

Notes on Film, Art, Writing, Technology and other things by Steve A Furman

  • Forrester Consumer Forum 2008: Maslow is Dead – First in a Series

    I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the company, value their people and study their work. It’s a day and a half of data, insights and big thinking with a sprinkling of small track sessions scaled down to Read more

  • The Creative Brief and a Stop Sign

    The creative Brief can be the scourge or the hero of any project. No one really wants to craft one, but everyone says how important it is. We all know that without a well written and concise creative brief, you won’t get what you are expecting. So why is there such resistance? Our E-Business team Read more

  • W. – Film Review

    Oliver Stone’s latest film is W., a psychoanalytic vista of the life and first term of George W. Bush. Mr. Stone tones down both his filmic style and voice on this one. It’s not at all what you might expect considering the subject matter and Mr. Stone’s track record. W. is actually quite tame and Read more

  • Secrets to Using the Moleskine® Notebook

    For over eight years now, the Moleskine notebook has been my preferred way to take notes, record thoughts and track my to do’s in the analog world. I always go for the black, 8×5 size with rule. It has so many cool things going for it. It’s compact, easy to carry, has a ribbon marker Read more

  • The Shifting Inbox and its Potential Effects on Email Marketing

    My email habits are changing and I’ll bet yours are too. My desktop email client was the sole place I would go to check, read and send email. Unlike many, I never adopted Hot Mail and although I have a Gmail account I rarely use it. That was then, This is now, I’m fully embedded Read more

  • Exercise Your Right to Vote

    I voted today. There are a lot of cities that now offer early voting, and it’s definitely the way to go. No lines, no last minute issues that could prevent you from getting to the poles on November 4th. I’m still perplexed at how many citizens don’t bother to vote in elections. Voting for an Read more