Tag: Social Networking
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Rapid Fire Marketing Techniques are Required for Social Sites
The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like Facebook. The results have not been encouraging for advertisers. Top line: big brands can get consumers interested (term used loosely) using old school tactics like…
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Here Comes Everybody: The Power of Organizing without Organizations – Book Notes
Clay Shirky’s book, Here Comes Everybody: The Power of Organizing without Organizations combines the revolution of social networking with real world, real people examples. Throughout the book, Mr. Shirky takes what could have easily ended up as classic case studies (boring) and brings them to life with characters and a…