Category: Online Strategy

• Apple Brand Convergence Customer Experience Design Online Strategy Technology Web

  The Death of “Just in Case” Web Design

  Ever since the first web browsers were created in the mid 1990’s people have been endlessly debating on how to design a web site. Or more specifically their companies’ site. At first it was left to a small group of people to make the decisions, because it was probably a…

  February 18, 2014
• Financial Services Online Strategy Web 2.0

  Finovate. Worth the Wait

  I attended Finovate 2009 (Financial Innovation) in New York on Tuesday, September 29th. I love this format. Thirty-two companies show-up to present their next generation releases and try to convince banks and credit card issuers to buy their solutions and embed them into their online environments. Here’s the really cool…

  September 30, 2009
• Marketing MCD Online Strategy Television

  A Great Online Experience is like The Twilight Zone

  Updated: February 8, 2009 The classic 30 minute television drama is all but extinct, having given way to reality shows and various forms of forensics and autopsy programs. Thanks to Me TV and Nick at Nite numerous classic (and not so classic) shows still live. There is one show from…

  February 3, 2009
• Convergence Google Marketing Online Strategy Publishing Social Networks Uncategorized

  Participation, Power and Social Influence Marketing

  So much talk about social media. It can’t be ignored by firms who want to find more effective ways to market. Everywhere pundits are saying that advertising, as we know it, is dead. That social is the next thing. If we create an environment or community where customers can help…

  March 24, 2008
• Marketing Online Strategy Social Networks

  Social Influence Marketing – Learn or Burn

  Everyone is a buzz about social networks and the impact they will have on marketing. As a marketer myself, it’s something I have been thinking a lot about lately. The world is changing, converging and seems to be getting smaller. As a result the market size and opportunity is getting…

  March 8, 2008