Category: Personas
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Improving the Customer Experience with Social Media
I have been thinking lately about how customers form their perceptions of brands and what we can do about influencing those memories. Brands and products can easily become look alike commodities, which makes gaining mind and wallet share more difficult. Brands want to be distinctive, stand out among the crowd…
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The Role of the Persona is Shifting
I have been a proponent of using Personas to assist in the design of digital interfaces since 2003. I still believe in them, but I think their role has shifted and has perhaps become a bit diminished. Personas are user archetypes, models of groups of users that help define features, requirements…
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Does the Internet See the REAL Me?
Privacy and identity are lightning rods when you talk about the Internet. Many of us are social animals and are apparently somewhat fearless when it comes to using the web to share, gather and communicate. Our polar opposites wouldn’t go anywhere near anything as risky as that, fearing others will…
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Sizing your Social Media Audience
Forrester Research publishes and tracks a social engagement “Ladder of Participation.” It’s a framework, based on consumer research, for categorizing users of Social Media by activity and age. This construct has some longevity and I would recommend you spend some time with it. But companies already have their own ways…
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