Category: Social Networks
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More Thoughts About Social Media
You’re in a meeting with marketing execs (or you are marketing exec) and the topic is social media. The various constituents around the table have come with their usual analog playbook. “Tell them how great our products are, get them to buy, here’s where we make our money,” blah, blah,…
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Participation, Power and Social Influence Marketing
So much talk about social media. It can’t be ignored by firms who want to find more effective ways to market. Everywhere pundits are saying that advertising, as we know it, is dead. That social is the next thing. If we create an environment or community where customers can help…
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Social Influence Marketing – Learn or Burn
Everyone is a buzz about social networks and the impact they will have on marketing. As a marketer myself, it’s something I have been thinking a lot about lately. The world is changing, converging and seems to be getting smaller. As a result the market size and opportunity is getting…
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