Working teams sometimes get locked in difficult battles when it comes to settling on a creative direction or execution. I’ve noticed that many of these encounters are caused by how the two sides, usually in heated debate, are either looking from the inside out or the outside in. Both are adamant that they are right, [...]
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User Generated Content Disrupts Brand Search Results
August 23, 2009
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In a June 8, 2009 article from Marketing Vox and Nielsen BuzzMetrics SES Magazine entitled Turning Blogs and user-Generated Content Into Search Engine Results, Chris Aarons, Andru Edwards and Xavier Lanier state: 25% of search results for the world’s Top 20 brands link to user generated content This is probably at once exciting and frightening for [...]
Read moreRapid Fire Marketing Techniques are Required for Social Sites
December 14, 2008
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The New York Times recently ran a story by Randall Stross assessing how big brands are doing with advertising campaigns on social networking sites like Facebook. The results have not been encouraging for advertisers. Top line: big brands can get consumers interested (term used loosely) using old school tactics like sweepstakes or spend gobs of [...]
Read moreYou Don’t Always Die from Tobacco
March 21, 2008
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Society today is rejecting cigarette smoke at a faster rate than ever. When I moved to Chicago in 1985, I remember sitting in meeting rooms and having people light up cigarettes, even cigars. Amazing. Now of course places of work and public places, even restaurants don’t allow it. I never lit one up (one of [...]
Read moreHulu Raises the Bar on Social and Television
March 4, 2008
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I have been having a lot of fun playing around with hulu.com for the past few weeks. It’s a joint venture between NBC and News Corp. It’s in private beta right now, so you have to make a request to gain access. Here is how Hulu describes what they are in an October 29, 2007 [...]
Read moreNeuro-Typicals Still Struggle to Understand, But Keep Trying
December 20, 2007
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New York Universities’ Child Study Center had a great idea. They were looking for a way to raise awareness of children’s neurological conditions. Certainly a noble idea. The ad agency BBDO worked pro-bono to create a campaign to interrupt consumers and get them to read the ads. Their creative execution was to put the message [...]
Read moreI’m a PC and I’m a Mac: Enough Said
November 13, 2007
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They do a lot of things right in Cupertino. In Redmond, well let’s just say they do a lot of things. Size does matter, but design ultimately wins the day.
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