Category: Measurement

• Customer Engagement Forrester Research Marketing Measurement Metrics Networks Social Media Social Networks Twitter

  Adaptive Marketing: Coping with Real Time Customers

  The theme of the recent Forrester Marketing Forum held in Los Angeles this past April was Adaptive Marketing: How to Design a Flexible Organization to Thrive on Change. As usual there were Forrester speakers and presentations by big brands who have been working to either adapt their own marketing efforts to…

  May 14, 2010
• Measurement Metrics

  I Never Met a Metric I Didn’t Like

  Well maybe that’s a bit of a stretch. The whole topic of establishing metrics has been creeping to the top of my brain over the past few weeks. Today it comes out. In big companies there are many silos. We all acknowledge that and deep inside we want it to…

  March 9, 2010