Category: Process
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It’s December 2013. Did you Achieve Your Goals?
Thought you’d like that headline. We have turned the January corner and if you are like many people in the corporate world you are still working on your 2013 goals. Yeah mine are done! Oh that was a bit smug wasn’t it. Well no matter, soon enough you will finalize…
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The Creative Brief and a Stop Sign
The creative Brief can be the scourge or the hero of any project. No one really wants to craft one, but everyone says how important it is. We all know that without a well written and concise creative brief, you won’t get what you are expecting. So why is there…
