I attended the Forrester Consumer Forum in Dallas earlier this week. It was my 16th Forrester event which speaks volumes about how I respect the company, value their people and study their work. It’s a day and a half of data, insights and big thinking with a sprinkling of small track sessions scaled down to [...]
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Archive | October, 2008
The Creative Brief and a Stop Sign
October 21, 2008
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The creative Brief can be the scourge or the hero of any project. No one really wants to craft one, but everyone says how important it is. We all know that without a well written and concise creative brief, you won’t get what you are expecting. So why is there such resistance? Our E-Business team [...]
Read moreW. – Film Review
October 19, 2008
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Oliver Stone’s latest film is W., a psychoanalytic vista of the life and first term of George W. Bush. Mr. Stone tones down both his filmic style and voice on this one. It’s not at all what you might expect considering the subject matter and Mr. Stone’s track record. W. is actually quite tame and [...]
Read moreSecrets to Using the Moleskine® Notebook
October 18, 2008
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For over eight years now, the Moleskine notebook has been my preferred way to take notes, record thoughts and track my to do’s in the analog world. I always go for the black, 8×5 size with rule. It has so many cool things going for it. It’s compact, easy to carry, has a ribbon marker [...]
Read moreThe Shifting Inbox and its Potential Effects on Email Marketing
October 17, 2008
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My email habits are changing and I’ll bet yours are too. My desktop email client was the sole place I would go to check, read and send email. Unlike many, I never adopted Hot Mail and although I have a Gmail account I rarely use it. That was then, This is now, I’m fully embedded [...]
Read moreExercise Your Right to Vote
October 13, 2008
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I voted today. There are a lot of cities that now offer early voting, and it’s definitely the way to go. No lines, no last minute issues that could prevent you from getting to the poles on November 4th. I’m still perplexed at how many citizens don’t bother to vote in elections. Voting for an [...]
Read moreBurn After Reading – Film Review
October 12, 2008
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I have to admit when I first saw the trailer for Burn After Reading, the latest offering from the Coen brothers, I was afraid. It looked like it might be another Intolerable Cruelty. I was still reeling from No Country for Old Men and was hoping for a similar outing. No Country was at the [...]
Read moreRethinking Social Media in an Economic Downturn
October 9, 2008
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It doesn’t seem like that long ago we were in the midst of the dot com bust. Remember shredding the brokerage statements without even opening them? Remember going through all those organizational exercises at work and being asked to do more with less? We got really good at it as I recall, and it appears [...]
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